7 Steps to Generating Leads with Your Website

Your website should work as hard as you do to earn new business. And the best thing about a great website is that it can do it day or night, without a break. With the right setup, you’ll make the most of every website visit, generate free organic leads, and cut down on your advertising budget. Here are the strategies that work best for attracting leads.

1. A Clear Call to Action on Your Homepage

Website traffic is a nice vanity metric, but without a prominent call-to-action (CTA), those visitors are just browsing. Whether it is signing up for a newsletter, purchasing a product, or highlighting a valuable PDF, you need a visible and eye-catching CTA button on your homepage.

2. High-Quality Content is Still Relevant

Speaking of content, Bill Gates’ quote is just as relevant today as it was in 1996: “Content is king.” It’s what people continue looking for, and they’re willing to give their valuable email address or phone number for great content. Content could include blogs, videos, infographics, e-books, webinars, podcasts, calculators, comparison charts, almost anything. Not only will good content generate leads, but it will also help improve your search engine rankings.

3. Be Smart and Selective on Social Media

More and more, the “Internet” means “social media,” especially with younger professionals. You can’t be on every platform. So it’s crucial to pick the channel your target personas use the most. Use your account to share your great content, be timely, and interact with your leads once you capture them.

4. Optimize Your Website for Search Engines

Your site has to have the basics right if you’re going to be found at all. Make sure your pages comply with SEO best practices: They load fast, are mobile friendly, and include all the right meta tags and behind-the-scenes setup stuff. Updated content that helps your audience also helps with SEO. Search engines like fresh content.

5. Utilize Email Marketing to Drive Specific Audiences to Your Website

Good old email is still a highly effective way to generate leads. Once you’ve earned an email address from someone, treat it like an important asset for your company. Don’t spam people, but drive them back to your website with targeted and personalized content that matches what they are looking for. Offer value. This is a good way to build relationships and move people along their buying journey.

6. Implement Live Chat

Live chat is an excellent tool for engaging with website visitors in real time and addressing any questions or concerns they may have. By providing prompt and helpful responses, you can build trust with potential leads and guide them toward conversion. AI is making chatbot tools better and better every day, too.

7. Utilize Video

Other than face-to-face interactions, video is the most powerful form of storytelling we humans have. Think we’re already oversaturated with video? Think again. 91% of consumers say they want to see more online video content from brands. The key is to be strategic. Have a video plan that tells a compelling story and make sure you promote the heck out of your video once it is created. Put it on your website, on your social media accounts, and in your emails, and do it over and over again.