Beyond HubSpot CRM: Using HubSpot Content Hub® for Managing Your Website
Launching a new website requires significant amounts of research and planning, not to mention major investments of time, energy, and resources to see...
3 min read
Hope Waytas
:
January 12, 2022
Do you recall the saying “don’t judge a book by its cover”? Well, you might as well throw that ideology out the window when it comes to websites. In fact, it takes a mere 50 milliseconds for a user to form an opinion about your site. That means you have half a second to convince the viewer to remain on your page before you have lost them. 75% of users admit to making judgments on a company’s credibility based on the website design alone.
While these statistics seem unfavorable, they are no reason to give up hope entirely. There are many online resources dedicated to education, guidance, and web template distribution. HubSpot is our recommendation (and favorite), but there are several other platforms out there that can help aid in your web design journey. Regardless of what platform you choose, the three key items you must consider when building brand credibility including: website usability, SEO accessible content, and appropriately placed CTAs.
A great way to understand the importance of website usability is to think of your website as a brick and mortar store. First, consider a well-rounded store with a positive customer experience. In this scenario, a customer enters a store and is promptly met with an attention grabbing display. Next, the store attendant will greet the customer and ask if they need immediate assistance. As the customer mills about the well organized store, the attendant will occasionally check to make sure their needs are being met with the goal of landing a sale in mind.
Now let’s think about a store that lacks a positive customer experience. In this scenario, a customer enters a store and sees an outdated, or empty display. There is no attendant to be found. As the customer navigates the store alone, they become frustrated by the lack of service and unorganized products so they leave. Which store would you rather shop at– seems like a no brainer, right?
Websites are just like brick and mortar stores, however their similarities are often overlooked. Having clear site navigation, eye catching photos/ videos, and a Chatbot are critical to creating a positive customer experience. Do this, and not only will users more likely stay on your site, but they are more likely to recommend your company as well. This is one way to start building brand credibility.
Another important factor to consider when creating brand presence is your search engine optimization (SEO) levels. Readability is a major factor in well performing online content. Put simply, readability is the practice of making your writing understandable and digestible for your intended audience. Easy to read content will get more views, and with more views, it will perform higher from an SEO standpoint. Here are some tips to keep in mind when creating content:
Calls to action; CTAs, are simple statements meant to movitive your target audience to continue down the sales funnel. Unfortunately, it is very easy to default into using generic CTAs out of convenience. CTAs such as ‘click here’, ‘order now’, ‘buy now’, or ‘let’s go’ do very little to get your user's attention. That’s not to say you need fireworks and a celebrity appearance to make your CTAs successful, however you should think about these 4 Core Call to Action Considerations when trying to better your web presence:
With all these systems in place, you are well on your way to building a strong web presence, which will subsequently benefit your brand's credibility. If you’re getting stuck or would benefit from some additional ideas, connect with a member of StoryTeller today.
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