What’s Our Story?
Start with Why
We exist to serve one purpose and that’s to help our clients reach their membership and marketing goals. It’s that simple. We believe people want an easy, frictionless buying process, not a sales pitch. Whether it’s investing in a club membership or a pair of shoes, consumers want real information to help make decisions.
![greystone dining](https://www.clubmarketing.com/hs-fs/hubfs/2024-clean/images/webp/greystone%20dining.webp?width=450&height=299&name=greystone%20dining.webp)
Our team is passionate about enlightening club leaders on this process and empowering their teams to grow their club’s revenue.
![amanda nicole monitor](https://www.clubmarketing.com/hs-fs/hubfs/2024-clean/images/webp/amanda%20nicole%20monitor.webp?width=350&height=261&name=amanda%20nicole%20monitor.webp)
![video shoot 1](https://www.clubmarketing.com/hs-fs/hubfs/2024-clean/images/webp/video%20shoot%201.webp?width=533&height=300&name=video%20shoot%201.webp)
![kathy kevin whiteboard](https://www.clubmarketing.com/hs-fs/hubfs/2024-clean/images/webp/kathy%20kevin%20whiteboard.webp?width=533&height=300&name=kathy%20kevin%20whiteboard.webp)
![melissa ed mtg](https://www.clubmarketing.com/hs-fs/hubfs/2024-clean/images/webp/melissa%20ed%20mtg.webp?width=533&height=300&name=melissa%20ed%20mtg.webp)
Meet the Team
Ed Heil
CEO / President
Twelve years in television news teaches a person a few things about producing content and powerful storytelling. Ed Heil used those elements to create the foundation in 2005, when storytelling was a nod to journalists and before it was a marketing buzzword. Today, Ed oversees initial client engagements and guides our teams. He is a proud graduate of Michigan State University where he earned a degree in Psychology.
Kathy Heil
Partner
Kathy Heil is one of the owners of StoryTeller Media & Communications and leads the sales and marketing team. She specializes in helping small and medium businesses, and private clubs, leverage their online marketing presence to grow and track revenue. Originally from Detroit, Kathy is a Michigan State University graduate and has three children. Kathy enjoys golfing, biking, traveling, and is always up for joining you with a glass of wine.
StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Kathy has spent her career in sales specializing in both print and digital communications. Kathy blogs about inbound marketing, business development, and client relations.
Amanda Weldon
Account Director
Amanda has a passion for collaborating with internal teams to help uncover key messaging and develop strategies that align with their overall business goals. With nearly a decade in the marketing industry on both the agency and in-house side, she specializes in managing multiple priorities simultaneously, turning ideas into actionable items.
A native of Minnesota, Amanda enjoys the live music scene in Minneapolis, exploring new hiking trails, visiting local breweries, and in true midwest-fashion, ranch dressing.
Amanda Weldon
Account Director
Amanda has a passion for collaborating with internal teams to help uncover key messaging and develop strategies that align with their overall business goals. With nearly a decade in the marketing industry on both the agency and in-house side, she specializes in managing multiple priorities simultaneously, turning ideas into actionable items.
A native of Minnesota, Amanda enjoys the live music scene in Minneapolis, exploring new hiking trails, visiting local breweries, and in true midwest-fashion, ranch dressing.
Ashley Tyllia
Team Support
Ashley has a background in marketing and communications with experience in inbound marketing and client services. Along the way, she found that really she just had a passion for making connections and helping others, this includes both her team and her clients. Outside of work, Ashley enjoys hiking, yoga, breweries, plants, and really anything that involves her dog, Bailey.
Hope Waytas
Content Specialist
Meet Hope Waytas, our dynamic Content Specialist. Hope thrives on crafting targeted content strategies and assists in every stage of the content lifecycle, from brainstorming and interviewing to publication. She ensures top-notch quality and punctual delivery, even when overseeing freelance contributors. With a sharp eye for detail and a flair for creativity, Hope drives content initiatives across various industries.
Her degree in Marketing and Business Management from Luther College, along with her expertise in inbound marketing and client services, showcases her passion for making connections and helping others. When she's not weaving words, you can find Hope horseback riding, practicing yoga, nurturing her plants, or spending time with her beloved animal menagerie, including her dog, two cats, horse, and her husband.
Jennifer Bergner
Video Producer
Jennifer loves a good story: Reading them, writing them, and telling them.
She spent more than a decade doing all of the above as a television anchor and reporter. She worked at KARE 11 in the Twin Cities and the NBC affiliate in Duluth, Minnesota.
Maybe it’s the former reporter in her, but Jennifer loves asking questions. That’s good, because asking questions is a big part of her role at StoryTeller. It’s how she finds the most compelling stories that clients can tell to connect with their audience.
Jennifer lives in the Twin Cities with her husband, Billy, and three children. She loves being a mom and soaking up moments with her kids while they’re still little. In her free time (which is rare), she loves thrifting.
Kevin Page
Managing Director
Kevin has been working for HubSpot Partner Agencies since 2013 and picked up a lot of knowledge along the way. He’s been able to build muscles across various services including inbound marketing (content, email, etc.), web design/development, video production, revenue operations (RevOps), data migrations/integrations, solution engineering, and HubSpot consulting, training, and implementation. He’s got an operational mind and loves to explore business challenges, ask a lot of questions, connect the dots and present a solution.
Kevin lives in Shoreview, MN with his wife Amalia and their son, Howie. He loves to golf and strives to get as much “dad time” as possible while his kid still likes having him around.
Lisa Schmidtke
Digital Advertising & Website Specialist
With over 20 years of experience as a Digital Marketing Professional and Website Designer, Lisa has a strong track record for creating an online presence for hundreds of clients and driving targeted traffic. Armed with up-to-date knowledge of search engine advertising tactics, her clients realize strategic results at a positive ROI. Lisa is an expert in building a social media strategy that attracts each client’s ideal audience, then rolling out & managing all aspects of each social media outlet. Her super-power combining technical expertise with an eye for design makes her a trusted consultant of website development & online marketing best practices.
Lisa lives in Eden Prairie with her husband and 2 girls and is spending her “dogless” phase golfing, gardening & traveling.
Lisa Schmidtke
Digital Advertising & Website Specialist
With over 20 years of experience as a Digital Marketing Professional and Website Designer, Lisa has a strong track record for creating an online presence for hundreds of clients and driving targeted traffic. Armed with up-to-date knowledge of search engine advertising tactics, her clients realize strategic results at a positive ROI. Lisa is an expert in building a social media strategy that attracts each client’s ideal audience, then rolling out & managing all aspects of each social media outlet. Her super-power combining technical expertise with an eye for design makes her a trusted consultant of website development & online marketing best practices.
Lisa lives in Eden Prairie with her husband and 2 girls and is spending her “dogless” phase golfing, gardening & traveling.
Melissa Nault
Web Designer & Developer
As the Web Designer and Developer for StoryTeller, Melissa brings over 30 years of graphic/web design and communication expertise garnered from her work in both the corporate world as well as in the non-profit realm and marshals this experience to help our clients tell their story. Melissa’s attention to detail, strong background in content management systems, and ability to creatively bring all the essentials of your story together will garner success for you, whether you are just creating your website, or looking to take your online presence to a new level of distinction.
Melissa and her husband Patrick have three grown children (one grandchild), share a love of travel, and the adventures of DIYing their home into the perfect empty nest.
Nicole Tweed
Account Manager
Nicole is a dynamic Account Manager with a passion for building and executing strategic marketing campaigns. She enjoys leveraging engaging content to drive high-quality leads, to help clients achieve their goals. With a background on both the agency and in-house side and a degree in Marketing and Mass Media, Nicole brings a wealth of knowledge and experience to her role. Her deep commitment to connecting with clients creates the delivery of effective and impactful marketing strategies.
Nicole resides in the Twin Cities with her husband, Angelo. In her free time, she enjoys traveling, sipping iced coffee at local coffee shops, reading a good book, or working on house projects for their “fixer-upper.”
Kevin Page
Managing Director
Kevin has been working for HubSpot Partner Agencies since 2013 and picked up a lot of knowledge along the way. He’s been able to build muscles across various services including inbound marketing (content, email, etc.), web design/development, video production, revenue operations (RevOps), data migrations/integrations, solution engineering, and HubSpot consulting, training, and implementation. He’s got an operational mind and loves to explore business challenges, ask a lot of questions, connect the dots and present a solution.
Kevin lives in Shoreview, MN with his wife Amalia and their son, Howie. He loves to golf and strives to get as much “dad time” as possible while his kid still likes having him around.
Nikki Andersen
Account Manager
Nikki is a natural writer and creative thinker with an extensive background in print media, B2B marketing, journalism, and public relations. As an Associate Account Manager, Nikki is excited to help organizations build and leverage campaigns to reach their marketing goals through a content-focused lens. Ultimately, Nikki is passionate about bringing creativity to traditionally technical or rigid industries and breathing life into every brand through a powerful, curated voice.
Nikki calls Eau Claire, Wisconsin home, where she lives with her fiancé and two kittens. Outside of work, Nikki loves dancing salsa, bachata, and Brazilian zouk. She also enjoys festivals, live music, pretty cocktails, and the occasional hi-jinks.
Steve Mulholland
Director of Multimedia
Steve is passionate about two things: words and images. When the two are brought together in perfect union – magic can happen. Steve serves the Storyteller team as Director of Multimedia, with more than three decades of experience in television and entertainment marketing. He learned his craft under tight deadlines as a sports producer at WCCO Television in Minneapolis before moving on to the world of entertainment marketing. As creative director, Steve has led award-winning creative teams in creating television specials in various forms for television networks, designed to increase viewership for numerous television series. Steve lives in Minneapolis with his wife, Joy, and loves to travel, walk nearby Lake Harriet, bike, garden, and grill just about anything. On football Saturdays, there's a good chance you'll see him cheering on his alma mater on the University of Minnesota campus. Go Gophers!
![michelle-barclay](https://www.clubmarketing.com/hubfs/2021-clean/images/team/headshots%20500px/michelle-barclay.jpg)
Michelle Barclay
Human Resources
![robin-faust](https://www.clubmarketing.com/hubfs/2021-clean/images/team/headshots%20500px/robin-faust-1.jpg)
Robin Faust
Controller
A Culture Built on Core Values
Our culture is not built on foosball tables, company ping pong tournaments and team happy hours. We lean heavily on our Core Values to help us hire the right people, avoid dysfunctional culture and ultimately grow as a team. The right people for StoryTeller are hardwired for these core values and we celebrate each one equally.
Problem Solver
We thrive on solving problems. Everything from our client’s sales and marketing roadblocks to internal process issues. Tenacity and persistent problem solving pay off in our culture.
Driven to Mastery
If you think you know all there is to know, you’re not the right fit for us. We subscribe to the belief that if you’re not growing, you’re shrinking. When you’re driven to mastery, all things are possible. Grow with us, we’ll all reach amazing heights.
Lockdown Reliable
At the heart of trust is reliability. When you’re lockdown reliable, you will not let people down. You hit deadlines, you do what you commit to, and in the cases something goes awry, you become a problem solver to get shit done.
Get Shit Done
People who get shit done typically do so in all aspects of life. We work really hard, because it’s part of our DNA and we’re totally accountable. People that thrive in our culture get tremendous satisfaction from getting shit done every single day.
Inspire by Example
Let your life be an example for all to see, not just when you’re at work, but in all aspects of your life. We admire people who approach life with a positive attitude, treat others with kindness and inspire others with their outstanding character.
With core values like this, two things happen: outstanding culture becomes an outcome and when there’s a “culture miss”, everyone knows it. For what it’s worth, we like happy hours too. Learn more about our core values here.
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![skee ball 3](https://www.clubmarketing.com/hs-fs/hubfs/2024-clean/images/webp/skee%20ball%203.webp?width=300&height=169&name=skee%20ball%203.webp)
![mtg clapping](https://www.clubmarketing.com/hs-fs/hubfs/2024-clean/images/webp/mtg%20clapping.webp?width=533&height=300&name=mtg%20clapping.webp)
If you think you’re a fit, as a client or a team member, we’d like to hear from you. Check out our open positions, send us your resume, and let us know why you think you'd be a great fit for our team. Bonus points if you have HubSpot experience.