Golfer’s Paradise Attracting Next Generation of Members

Oak Hill is a precious gem of a private golf club. Nestled in the hills of western New Jersey, between New York and Philadelphia, it was a well-kept secret. Members love it for its golf culture, camaraderie, and stupendous playing conditions.

The Challenge

Oak Hill’s website was outdated. It didn’t fully convey the beauty of the course nor bring to life the value of the dining facilities, juniors’ and women’s programs, and member-led events. More importantly, it wasn’t driving new membership. Word-of-mouth referrals had been enough in the past, but club leaders wanted to be proactive in bringing in more members.

Membership Guide

StoryTeller created a visually appealing digital membership guide to showcase Oak Hill’s unique community of golfers. The guide incorporated brand elements from the new website and was made available as a PDF as well as a dynamic Flipbook embedded on a web page. This allows prospects to research the club on their own at their leisure. By requiring an email address to download the guide, Oak Hill generated qualified leads directly into their HubSpot system, allowing them to nurture these potential members with targeted communication.

Membership Campaign

StoryTeller helped Oak Hill nurture new member leads with an automated email workflow. This gives prospects the information they want as they move along the journey toward membership. This freed up the Oak Hill team to focus on giving tours, one-on-one meetings, and signing new members who were ready to act.

Sales Training

StoryTeller conducted a live, virtual, hands-on training session with Oak Hill’s team to maximize their HubSpot customer relationship management (CRM) subscription for lead management purposes. The free CRM tools reduce dependency on spreadsheets and data entry. The CRM notifies staff when a prospect opens an email or visits their website. They can then use that information to follow up at the right time via live chat, email, or call. Equipping the Oak Hill sales team with these time-saving tools enables them to close more deals with less effort.