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—Case Study—

Iconic City Club Becomes Future-Ready with Digital Marketing Help from StoryTeller
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The Challenge

The prestigious Milwaukee Athletic Club dates back to 1882. But its marketing was stuck in the past. After a $70M club renovation, it needed a new, data-driven website and marketing approach to draw in the next generation of members and increase event revenue.

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Strategy One

New website that is SEO-optimized, mobile-friendly, and includes a blog to share unique club stories and increase attention from ideal member prospects.

 

The Results:

5537

Blog Views

70235

Organic Website Sessions

Strategy Two

Membership Campaign with updated digital Membership Guide and integrated strategy.

 

The Results:

1555

Guide Downloads

122

New
Members

$
169000

 in Initiation
Fees

Strategy Three

Optimize pay-per-click ad campaigns.

 

The Results:

$
9500

Budget Led to

$
22166

in New Revenue

(this ROI increases with each month of dues)

Future Ready

The club used HubSpot’s powerful website platform and CRM tools to identify the best prospects in all of this work. The overall results for 2023: 270 tours scheduled, 239 new members, and $339,500 in initiation fees. The club also has 2,232 contacts who are perfect for a future reengagement campaign.

In addition, the club launched a wedding campaign with blogs, a wedding guide, and an email workflow which resulted in 68 wedding guide downloads.

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"Thank you to everyone at StoryTeller for all of your help…Very helpful and thorough information has been shared in an easy way to understand what's going on with our data."


–Molly Hills
Director of Membership 

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Ready to Chat?

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membership goals and objectives.

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Kathy Heil, Partner
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