Don't Waste Time Writing Company Blogs Until You Do These 6 Things
Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a...
Which brings us to one more comparison with DIY remodeling. When you do it right, hiring pros will save you time, and possibly money, but it's not the same as waving a magic wand. You'll still spend time communicating and coordinating with your outsourced talent (just like a homeowner would with a general contractor) and you'll still have to give directions on brand and voice (like a homeowner picking out tiles and paint colors), but you won't need as much overall effort.
Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a...
Proving the value of your marketing efforts is absolutely essential, but that doesn’t mean that you want to spend hours and hours creating customized...
People have been talking about the power of digital marketing for years. I've come to realize, though, that most of that talk is all about aligning...