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How to Turn Club Marketing Data into Members
Let’s agree on a few things as it relates to the way we connect as people. We have become a very impatient society -- And when we are making any kind...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Marketing for Private Clubs (4)
Reaching the Millennial Member for Private Clubs [WEBINAR]
This lesson on Reaching the Millennial Member for Private Clubs from the Crushing Club Marketing Academy is hosted by StoryTeller's Ruth Glaser,...
Beyond Member Referrals: Modern Buyer Behavior [Webinar]
This lesson on Modern Buyer Behavior for Private Clubs from the Crushing Club Marketing Academy is hosted by StoryTeller's Ruth Glaser, former...
Going Beyond Engagement: Using Social Media to Recruit the Right Members for Your Club
Social media has long been touted as the golden goose of the marketing world. With the right strategy, planning, and execution, your social channels...
Does Your Membership Director Have the Right Tools and Skills?
For the average private club, every inbound sales lead has the potential to become not only a new member, but also a dependable stream of repeat...
Modernizing Membership Marketing Begins in the Boardroom
From coast to coast, there is fantastic momentum sweeping across the private club industry. Renovations on and around the course are taking place...
Turning Your Club Communications into a Member Engagement Asset [Ep. 24]
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...
Innovation With Club Marketing Starts With Technology and Data
Having just attended the #CMAA19 World Conference in Nashville, I was not surprised to hear a few consistent themes that permeated throughout...
How Overcommunication Helped This Club Grow Membership During Renovations
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a...
Lead Nurturing: How to Turn Old Inquiries Into New Members
Do you have a mild twinge of terror six weeks before the start of a new season as you stare at a blank spreadsheet or empty inbox and wonder where...
How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]
Adapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in...
Creating a Sales Culture: Driving Exponential Growth at Columbine CC
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the last three years due to what, Director of Sales and...
Attract, Convert, Close: Free Tools to Modernize Your Club Marketing
If it's your job to get new members to join your club, you know traditional club marketing methods don’t yield great results. If you’ve been inspired...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
An Outsider's Perspective on Private Club Marketing
The national number of full-service country clubs continues to decline. We are all too aware of the reasons why this is happening: aging long-time...
Membership Marketing Starts With Lead Management
I recently sat down with leading-edge private club marketer, Ruth Glaser, who was instrumental in helping Hazeltine National Golf Club integrate...
Video Storytelling Creates Connections for Private Clubs
If you ask a private club marketer where their best prospects come from, chances are they will tell you from referrals. You know, word of mouth...
Why Inbound Marketing Should Be Part of Your Golf Marketing Plan
We've seen inbound marketing work as an effective strategy for a wide variety of industries — but one industry stands out as one of the greatest fit...