Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Kathy Heil: January 06, 2021
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and...
Kathy Heil: October 30, 2020
As a marketer, data is an essential component for shaping your marketing strategies. The more you...
Kathy Heil: October 06, 2020
This blog was updated for accuracy and relevance on October 11, 2024. For individuals and families,...
Kathy Heil: September 09, 2020
The marketing world has changed dramatically over the last 12 years. A digital transformation has...
Kathy Heil: May 28, 2020
Over the many months to come, private clubs are going to need to rely on adaptive digital...
Kathy Heil: May 04, 2020
With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19...
Kathy Heil: February 11, 2020
In addition to selling new memberships, the Membership Director often has a variety of other...
Kathy Heil: January 28, 2020
Minnesotans know that once the first novelty snowfall of the season appears, that white stuff may...
Kathy Heil: January 16, 2020
What is a blog? For years, blogs (short for weblog) served as online journals for aspiring writers...
Kathy Heil: January 15, 2020
Private Club Website Challenges If you’re among the few private clubs today who have a waiting list...
Kathy Heil: January 13, 2020
It’s 2020, the beginning of a new decade. It’s a time for new ideas, new conversations in...
Kathy Heil: December 10, 2019
A new year is upon us, which means it’s time for New Year’s Resolutions. But I’m not talking about...
Kathy Heil: November 08, 2019
In this month’s Crushing Club Academy webinar series, Valley Country Club’s membership director,...
Kathy Heil: October 29, 2019
Barton Hills is an upscale country club in Ann Arbor, Michigan with a prestigious Donald...
Kevin Page: October 08, 2019
Private clubs pride themselves on being the best when it comes to customer service and community....
Kathy Heil: October 03, 2019
Let’s agree on a few things as it relates to the way we connect as people. We have become a very...
StoryTeller Team: September 03, 2019
This lesson on Reaching the Millennial Member for Private Clubs from the Crushing Club Marketing...
StoryTeller Team: August 07, 2019
This lesson on Modern Buyer Behavior for Private Clubs from the Crushing Club Marketing Academy is...
Kevin Page: July 23, 2019
Social media has long been touted as the golden goose of the marketing world. With the right...
Kathy Heil: July 11, 2019
This blog was updated for relevance and accuracy on February 11, 2025.
Kathy Heil: June 03, 2019
From coast to coast, there is fantastic momentum sweeping across the private club industry....
Ed Heil: April 12, 2019
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent...
Kathy Heil: March 08, 2019
Having just attended the #CMAA19 World Conference in Nashville, I was not surprised to hear a few...
Ed Heil: December 13, 2018
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead...
Kathy Heil: November 27, 2018
Do you have a mild twinge of terror six weeks before the start of a new season as you stare at a...
Ed Heil: November 01, 2018
Adapting to a changing industry is difficult no matter the business, and the private club industry...
Ed Heil: August 07, 2018
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the...
Kevin Page: August 03, 2018
If it's your job to get new members to join your club, you know traditional club marketing methods...
Ed Heil: July 10, 2018
Look around online and it’s hard not to find video. From social media feeds to websites, video is...
Kathy Heil: July 03, 2018
The national number of full-service country clubs continues to decline. We are all too aware of the...
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