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How Every Club Can Take Control of Membership Marketing in 2023
What will 2023 bring for private club memberships? That question is on the minds of private club leaders and board members from coast to coast. For...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Marketing for Private Clubs (3)
6 Essential SEO Optimization Tactics for Golf & Country Club Websites
When was the last time you went to the second page of Google's search results? Can you even remember? My guess is that it has been a while. As Google...
5 Essentials for Successful Private Golf Club Marketing
There used to be a lot of talk about how the game of golf was shrinking and that the masses no longer want to spend 4 hours (or longer) on a golf...
4 Key HubSpot Features for Private Club Marketing
Whether your club is brand new to HubSpot or a seasoned pro, there are always things that are changing and evolving. With new and shiny HubSpot...
Golf Club Marketing: Creating an Email Re-Engagement Campaign
Are you looking for new ways to increase golf club membership? If so, one tactic you can deploy is a re-engagement campaign. Re-engagement campaigns...
Mastering Social Media for Clubs: Go Beyond Likes and Shares
Social media provides a platform for direct communication between your members, prospects, employees, and admirers. Most clubs use their average...
Planning Private Club Marketing During Times of Plenty
For many private clubs and golf communities, the pandemic accelerated national interest in the sport, in memberships and in residential golf club...
Hole In Ones: Designing the Best Golf Course and Private Club Websites
Editors note: this 2021 blog was updated in 2023 to include additional resources.
Strategic Club Marketing Straight from School [Ep. 30]
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...
The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...
The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...
How to Connect Your Club's Stories to Your Prospects' Motivations
As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...
More than the Meeting: Step Up Your New Member Onboarding with New Technology
This blog was updated for accuracy and relevance on October 11, 2024. For individuals and families, joining a private club is a thrilling experience....
Membership Marketing Challenges: Is an Agency Right for Your Club?
The marketing world has changed dramatically over the last 12 years. A digital transformation has occurred and it’s changed the way people...
How Private Clubs Can Leverage Content Marketing in a COVID-19 World
Over the many months to come, private clubs are going to need to rely on adaptive digital strategies and embrace new ways to connect with prospective...
What Your Social Media Recruitment is Missing
With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19 is uncharted territory for private clubs...
[Webinar] Supercharge Your Salesmanship with Sales Enablement
In addition to selling new memberships, the Membership Director often has a variety of other responsibilities, such as member relations,...