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Crushing Club Marketing Blog

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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four golfers - hubspot features

4 Key HubSpot Features for Private Club Marketing

Whether your club is brand new to HubSpot or a seasoned pro, there are always things that are changing and evolving. With new and shiny HubSpot...

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golf club marketing reengagement emails

Golf Club Marketing: Creating an Email Re-Engagement Campaign

Are you looking for new ways to increase golf club membership? If so, one tactic you can deploy is a re-engagement campaign. Re-engagement campaigns...

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Mastering Social Media for Clubs: Go Beyond Likes and Shares

Social media provides a platform for direct communication between your members, prospects, employees, and admirers. Most clubs use their average...

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man golfing with a child

Planning Private Club Marketing During Times of Plenty

For many private clubs and golf communities, the pandemic accelerated national interest in the sport, in memberships and in residential golf club...

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A private club website highlight member benefits

Hole In Ones: Designing the Best Golf Course and Private Club Websites

Editors note: this 2021 blog was updated in 2023 to include additional resources.

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golf course overlooking water

Strategic Club Marketing Straight from School [Ep. 30]

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...

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greystone-golf-and-country-club

Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...

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joel-livingood-interlachen-country-club-pandemic

The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...

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The Pinehills_hiking, family, outdoors, private community (Photo credit: The Pinehills)

The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing

Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...

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Connecting Private Club Content to Your Best Stories – StoryTeller

How to Connect Your Club's Stories to Your Prospects' Motivations

As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...

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new member onboarding technology

More than the Meeting: Step Up Your New Member Onboarding with New Technology

This blog was updated for accuracy and relevance on October 11, 2024. For individuals and families, joining a private club is a thrilling experience....

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membership marketing challenges

Membership Marketing Challenges: Is an Agency Right for Your Club?

The marketing world has changed dramatically over the last 12 years. A digital transformation has occurred and it’s changed the way people...

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someone typing on a laptop

How Private Clubs Can Leverage Content Marketing in a COVID-19 World

Over the many months to come, private clubs are going to need to rely on adaptive digital strategies and embrace new ways to connect with prospective...

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social media recruitment

What Your Social Media Recruitment is Missing

With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19 is uncharted territory for private clubs...

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sales enablement

[Webinar] Supercharge Your Salesmanship with Sales Enablement

In addition to selling new memberships, the Membership Director often has a variety of other responsibilities, such as member relations,...

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Content Marketing for Golf Course Real Estate

Build Buyer Trust with Content Marketing for Golf Course Real Estate

Minnesotans know that once the first novelty snowfall of the season appears, that white stuff may stick around until Mother’s Day and like many...

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blogging is a must do for clubs

Why Blogging is a Must-Do for Clubs [WEBINAR]

What is a blog? For years, blogs (short for weblog) served as online journals for aspiring writers who wanted to chronicle their thoughts or share...

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double your online leads

Double Your Online Leads Without Re-designing Your Website [WEBINAR]

Private Club Website Challenges If you’re among the few private clubs today who have a waiting list from now until eternity and attracting new...

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