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Strategic Club Marketing Straight from School [Ep. 30]
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Marketing for Private Clubs (3)
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...
The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...
The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...
How to Connect Your Club's Stories to Your Prospects' Motivations
As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...
More than the Meeting: Step Up Your New Member Onboarding with New Technology
This blog was updated for accuracy and relevance on October 11, 2024. For individuals and families, joining a private club is a thrilling experience....
Membership Marketing Challenges: Is an Agency Right for Your Club?
The marketing world has changed dramatically over the last 12 years. A digital transformation has occurred and it’s changed the way people...
How Private Clubs Can Leverage Content Marketing in a COVID-19 World
Over the many months to come, private clubs are going to need to rely on adaptive digital strategies and embrace new ways to connect with prospective...
What Your Social Media Recruitment is Missing
With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19 is uncharted territory for private clubs...
[Webinar] Supercharge Your Salesmanship with Sales Enablement
In addition to selling new memberships, the Membership Director often has a variety of other responsibilities, such as member relations,...
Build Buyer Trust with Content Marketing for Golf Course Real Estate
Minnesotans know that once the first novelty snowfall of the season appears, that white stuff may stick around until Mother’s Day and like many...
Why Blogging is a Must-Do for Clubs [WEBINAR]
What is a blog? For years, blogs (short for weblog) served as online journals for aspiring writers who wanted to chronicle their thoughts or share...
Double Your Online Leads Without Re-designing Your Website [WEBINAR]
Private Club Website Challenges If you’re among the few private clubs today who have a waiting list from now until eternity and attracting new...
Understanding the Rules Around 501(c)(7) Marketing
It’s 2020, the beginning of a new decade. It’s a time for new ideas, new conversations in boardrooms, and a new understanding of what is needed to...
Give Your Membership Marketing a Boost in 2020 with These 6 Tactics
A new year is upon us, which means it’s time for New Year’s Resolutions. But I’m not talking about the typical kind of resolution like eating less...
Getting Private Club Board Buy-In [WEBINAR]
In this month’s Crushing Club Academy webinar series, Valley Country Club’s membership director, Lisa Schmid shares how she is going to transform...
[Case Study] Barton Hills 90-Day Membership Push
Barton Hills is an upscale country club in Ann Arbor, Michigan with a prestigious Donald Ross-designed golf course. Yet, despite their storied...
Drive Club Membership: 3 Lead Generation Strategies for Your Website
Private clubs pride themselves on being the best when it comes to customer service and community. But there's one way that you might be failing to...