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Adapting to Key Challenges Facing the Private Club Industry
America's private clubs are at a crossroads.
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Marketing for Private Clubs (2)
A Young Golfer's View of Country Club Marketing to Millennials
I’m the type of person who loves everything about the sport of golf. Recently, I’ve become more and more interested in joining a private golf club....
Attract New Members: Your Private Club Website Isn't Just for Member Engagement
The next generation private club member — your future looks pretty slim without them, yet your current marketing strategy just isn't delivering...
What Works and What Doesn’t for Country Club Web Design
My husband and I often joke that we grew up in country clubs. The joke is that we both grew up working in country clubs. So, I know what it’s like to...
Ace The Website Redesign For Your Private Club
Most marketing agencies or club technology platforms want to start with a website redesign. They talk to you about fonts, colors, logos, website...
How Every Club Can Take Control of Membership Marketing in 2023
What will 2023 bring for private club memberships? That question is on the minds of private club leaders and board members from coast to coast. For...
6 Essential SEO Optimization Tactics for Golf & Country Club Websites
When was the last time you went to the second page of Google's search results? Can you even remember? My guess is that it has been a while. As Google...
5 Essentials for Successful Private Golf Club Marketing
There used to be a lot of talk about how the game of golf was shrinking and that the masses no longer want to spend 4 hours (or longer) on a golf...
4 Key HubSpot Features for Private Club Marketing
Whether your club is brand new to HubSpot or a seasoned pro, there are always things that are changing and evolving. With new and shiny HubSpot...
Golf Club Marketing: Creating an Email Re-Engagement Campaign
Are you looking for new ways to increase golf club membership? If so, one tactic you can deploy is a re-engagement campaign. Re-engagement campaigns...
Mastering Social Media for Clubs: Go Beyond Likes and Shares
Social media provides a platform for direct communication between your members, prospects, employees, and admirers. Most clubs use their average...
4 Ways Private Golf Clubs Use Video To Stand Out
Think about your club. What are the qualities or characteristics that make it unique? How do you stand out from every other club in your area? If...
Planning Private Club Marketing During Times of Plenty
For many private clubs and golf communities, the pandemic accelerated national interest in the sport, in memberships and in residential golf club...
Hole In Ones: Designing the Best Golf Course and Private Club Websites
Editors note: this 2021 blog was updated in 2023 to include additional resources.
Strategic Club Marketing Straight from School [Ep. 30]
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...
The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...
The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...