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Managing Shifting Demographics in Private Clubs [Podcast]
John Schultz, CEO of Club Leadership Alliance, knows clubs inside and out. When he took over as General Manager of Carmel Country Club in Charlotte,...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Marketing for Private Clubs (2)
Private Club Marketing MVP: Your Club Website
In the long history of club marketing, websites are a fairly new tool. Think about it, when did you realize that your club needed a website? 2005?...
Private Club Success in a Post-Pandemic World: Frank Vain, CEO–The McMahon Group.
As life after the pandemic starts to resemble pre-2020, private clubs face a crucial question: are they equipped for the future? Gone will be the...
Content Marketing for Private Clubs: The Importance of Blogs
You love your monthly newsletter, right? It’s a time-tested way to highlight upcoming events, feature the chef's specials, let the members know about...
A Tour Of Home (Pages): The Best Private Golf Club Websites
Your club’s website should be the home and heart of your marketing efforts–the place to kindle all new and existing relationships. It can and should...
Three Oaks: Elevating Private Club Sales and Marketing
Growing up in the hospitality industry, Michael Padden, the founder of Three Oaks, recognized a crucial need in the private club sector and set out...
Membership Referral Programs: 3 Solutions for the Challenges Clubs Face
Few things feel better than getting an email or phone call from one of your favorite members with the contact information for a colleague or friend...
Adapting to Key Challenges Facing the Private Club Industry
America's private clubs are at a crossroads.
A Young Golfer's View of Country Club Marketing to Millennials
I’m the type of person who loves everything about the sport of golf. Recently, I’ve become more and more interested in joining a private golf club....
Attract New Members: Your Private Club Website Isn't Just for Member Engagement
The next generation private club member — your future looks pretty slim without them, yet your current marketing strategy just isn't delivering...
Planning and Pitching Your Private Club Marketing Budget
This blog was updated for relevance and accuracy on October 15, 2024. Like most businesses, private clubs tend to underspend on marketing. Your club...
What Works and What Doesn’t for Country Club Web Design
My husband and I often joke that we grew up in country clubs. The joke is that we both grew up working in country clubs. So, I know what it’s like to...
Ace The Website Redesign For Your Private Club
Most marketing agencies or club technology platforms want to start with a website redesign. They talk to you about fonts, colors, logos, website...
How Every Club Can Take Control of Membership Marketing in 2023
What will 2023 bring for private club memberships? That question is on the minds of private club leaders and board members from coast to coast. For...
6 Essential SEO Optimization Tactics for Golf & Country Club Websites
When was the last time you went to the second page of Google's search results? Can you even remember? My guess is that it has been a while. As Google...
5 Essentials for Successful Private Golf Club Marketing
There used to be a lot of talk about how the game of golf was shrinking and that the masses no longer want to spend 4 hours (or longer) on a golf...
4 Key HubSpot Features for Private Club Marketing
Whether your club is brand new to HubSpot or a seasoned pro, there are always things that are changing and evolving. With new and shiny HubSpot...
Golf Club Marketing: Creating an Email Re-Engagement Campaign
Are you looking for new ways to increase golf club membership? If so, one tactic you can deploy is a re-engagement campaign. Re-engagement campaigns...