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Crushing Club Marketing Blog

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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Content Marketing for Private Clubs: The Importance of Blogs

You love your monthly newsletter, right? It’s a time-tested way to highlight upcoming events, feature the chef's specials, let the members know about...

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Club Homepage Examples

A Tour Of Home (Pages): The Best Private Golf Club Websites

Your club’s website should be the home and heart of your marketing efforts–the place to kindle all new and existing relationships. It can and should...

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Three Oaks: Elevating Private Club Sales and Marketing

Growing up in the hospitality industry, Michael Padden, the founder of Three Oaks, recognized a crucial need in the private club sector and set out...

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Membership Referral Programs: 3 Solutions for the Challenges Clubs Face

Few things feel better than getting an email or phone call from one of your favorite members with the contact information for a colleague or friend...

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A Young Golfer's View of Country Club Marketing to Millennials

I’m the type of person who loves everything about the sport of golf. Recently, I’ve become more and more interested in joining a private golf club....

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Attract New Members: Your Private Club Website Isn't Just for Member Engagement

The next generation private club member — your future looks pretty slim without them, yet your current marketing strategy just isn't delivering...

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Planning and Pitching Your Private Club Marketing Budget

This blog was updated for relevance and accuracy on October 15, 2024. Like most businesses, private clubs tend to underspend on marketing. Your club...

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What Works and What Doesn’t for Country Club Web Design

My husband and I often joke that we grew up in country clubs. The joke is that we both grew up working in country clubs. So, I know what it’s like to...

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Ace The Website Redesign For Your Private Club

Most marketing agencies or club technology platforms want to start with a website redesign. They talk to you about fonts, colors, logos, website...

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How Every Club Can Take Control of Membership Marketing in 2023

What will 2023 bring for private club memberships? That question is on the minds of private club leaders and board members from coast to coast. For...

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6 Essential SEO Optimization Tactics for Golf & Country Club Websites

When was the last time you went to the second page of Google's search results? Can you even remember? My guess is that it has been a while. As Google...

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5 Essentials for Successful Private Golf Club Marketing

There used to be a lot of talk about how the game of golf was shrinking and that the masses no longer want to spend 4 hours (or longer) on a golf...

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4 Key HubSpot Features for Private Club Marketing

Whether your club is brand new to HubSpot or a seasoned pro, there are always things that are changing and evolving. With new and shiny HubSpot...

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Golf Club Marketing: Creating an Email Re-Engagement Campaign

Are you looking for new ways to increase golf club membership? If so, one tactic you can deploy is a re-engagement campaign. Re-engagement campaigns...

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Mastering Social Media for Clubs: Go Beyond Likes and Shares

Social media provides a platform for direct communication between your members, prospects, employees, and admirers. Most clubs use their average...

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Planning Private Club Marketing During Times of Plenty

For many private clubs and golf communities, the pandemic accelerated national interest in the sport, in memberships and in residential golf club...

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Hole In Ones: Designing the Best Golf Course and Private Club Websites

Editors note: this 2021 blog was updated in 2023 to include additional resources.

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