Crushing Club Marketing Blog

What a Modern Private Club Membership Pipeline Actually Looks Like

Ed Heil: August 13, 2026

For a lot of club leaders and membership directors, the health of the membership pipeline is...

What a 70-Property Club Management Company Solved with Technology That Every Club Can Learn From

Ed Heil: March 02, 2026

Automation That Works: Simple Workflows That Help Membership Directors Get More Done

Kathy Heil: December 23, 2025

If you're a membership director today, you're essentially running a small business inside the club....

Golf Life Navigator Data: The Real Estate Factor in Membership Decisions

Kathy Heil: December 17, 2025

If you've ever wondered why a promising prospect went silent for six months, here's a likely...

The Complete Digital Member Journey: From Search to Signature

Maggie Heil: December 11, 2025

Private clubs have always succeeded by building strong relationships. But today, those...

The GM's Dashboard: 7 Digital Metrics That Actually Predict Club Success

Ed Heil: December 09, 2025

It’s easy for private clubs to fall into a risky pattern - especially in these times when 45% of...

Maximizing Your Golf Life Navigator Investment: How Marketing Automation Turns Leads into Members

Kathy Heil: December 02, 2025

You're doing everything right. You invested in Golf Life Navigators to connect with qualified...

The Private Club Member Lifecycle: Balancing Legacy and Future

Maggie Heil: November 25, 2025

Few people understand the private club world like Kris Butterfield Cance. She has spent more than a...

The Hidden Cost of CRM Chaos: What Poor Systems Really Cost Clubs

Kathy Heil: October 14, 2025

I've had this conversation more times than I can count.

Multi-Generational Storytelling: Anthem Videos That Speak to All Members

Maggie Heil: October 01, 2025

Prospective members of private clubs are looking for a community that is rich with unique...

Website Integration Made Simple: Why Your Golf Association Needs More Than Just a Pretty Homepage

Ed Heil: August 13, 2025

Your association website currently handles the essentials well. Members can establish their GHIN...

How the Minnesota Golf Association Successfully Transitioned to HubSpot for Golf Associations

Kevin Page: August 06, 2025

When the Minnesota Golf Association (MGA) recognized that their outdated technology stack was...

7 Ways Membership Directors Can Work Smarter, Not Harder: Lessons from Sugar Mill Country Club

Kathy Heil: May 27, 2025

In the private club industry, membership directors often find themselves overwhelmed by manual...

Maximizing Golf Association Success with HubSpot: Practical Applications and Best Practices

Kathy Heil: April 29, 2025

In recent years, Allied Golf Associations (AGAs) have adopted HubSpot as their platform for member...

The Private Club Guide to HubSpot Success: 14 Mistakes That Cost You Members

Kathy Heil: April 10, 2025

If you're responsible for membership growth, retention, or management, and your club uses HubSpot,...

Creating a Sales-Driven Culture in Private Clubs: Breaking Down the Stigma

Kathy Heil: February 18, 2025

For years, private clubs have shied away from the term "sales," believing it to be too commercial...

Marketing Tune-Up for Private Clubs: A 2025 Strategy Guide

Maggie Heil: January 29, 2025

2025 is here, and with the new year comes fresh opportunities—and fresh challenges—for private club...

Your CRM is Your Club’s Competitive Edge

Kathy Heil: November 27, 2024

This blog was updated for relevance and accuracy on October 29, 2025.

How to Elevate Your Club's New Member Onboarding Experience

Lisa Schmidtke: November 07, 2024

Why is a strong onboarding process so important? The moment a new member joins your golf club, the...

Help Your Club Work Smarter, Not Harder with HubSpot's Free Tools

Kathy Heil: October 31, 2024

Private club managers and membership directors face a common challenge: maintaining strong...

The Top Three Technology Tips for Driving Membership Growth

Kathy Heil: October 17, 2024

As a marketing agency specializing in private clubs, we've seen how the right technology can...

You Don't Need to Hire A HubSpot Partner Agency, Or Do You?

Ed Heil: September 16, 2024

This blog was originally posted on February 24, 2022, but has since been updated for relevance and...

What to Expect at INBOUND 2024: What Marketers Need to Know

Kathy Heil: August 20, 2024

Some have “back-to-school” on their minds, but it’s “back to INBOUND” for our team and clients!...

Incorporating Advanced Workflows to Convert More Leads to Customers

Kevin Page: August 05, 2024

One of the things that sets inbound marketing apart from other marketing methods is the use of...

Revamping Club Membership: Sandra Petti’s Journey with HubSpot

Kathy Heil: July 16, 2024

Membership marketing in the private club world is an ever-present challenge, and Sandra Petti knows...

CRM Success - The Importance of User Adoption

Lisa Schmidtke: June 13, 2024

This blog was updated for accuracy and relevance on January 22, 2026.

Harnessing Technology for Club Success: Lessons from Industry Insiders

Kathy Heil: May 29, 2024

It's an exciting occasion when professionals from our industry can come together, sharing insights...

Elevating Private Club Marketing Into the Digital Age

Kathy Heil: May 16, 2024

Why does the future of online marketing look different for private clubs compared to now? It's no...

4 Things You Need Your CRM to Do for You

Amanda Weldon: April 04, 2024

A customer relationship management (CRM) tool is valuable for any organization that has prospects...

Revolutionizing Membership Marketing With Melissa Hansen

Kathy Heil: March 04, 2024

If you're familiar with the private club industry, you've likely heard of Melissa Hansen. Serving...