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The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Crushing Club Marketing (2)
How to Connect Your Club's Stories to Your Prospects' Motivations
As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...
More than the Meeting: Step Up Your New Member Onboarding with New Technology
Whether you are an individual or a family, joining a private club is a thrilling experience. For some, the journey to joining can be a courtship that...
Membership Marketing Challenges: Is an Agency Right for Your Club?
The marketing world has changed dramatically over the last 12 years. A digital transformation has occurred and it’s changed the way people...
What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention...
Adding "Traction" and Structure for Private Club Management [Ep. 25]
Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily...
Turning Your Club Communications into a Member Engagement Asset [Ep. 24]
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...
Talking Twitter with Hazeltine Superintendent [Ep. 23]
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to...
How Overcommunication Helped This Club Grow Membership During Renovations
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a...
Club Marketing for Multiple Generations [Episode 21]
You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests....
How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]
Adapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in...
Choosing a CRM that Works for Your Private Club [Episode 18]
The sales cycle in the private club industry can be a long one. It might even take years from the time a prospective member expresses interest to the...
Making Video Accessible for Your Club (Jason Hsaio) [Episode 17]
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer, you’re probably nodding your head. It’s a perpetual...
From Boomers to Millennials: Club Marketing Across Generations [Episode 16]
Connecting with your target audience is essentially the purpose of marketing. The challenge is relating to an audience that continues to evolve. From...
Creating a Sales Culture: Driving Exponential Growth at Columbine CC
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the last three years due to what, Director of Sales and...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
Building the Perfect Club Website (Joe Jerome) [Episode 11]
When did you last update your club website? If it's been more than three years, you're likely not realizing the full potential of your online...
Bold Leadership: How Robert Sereci Drives Innovation at Medinah [Episode 9]
Robert Sereci has a unique background and a unique approach to leadership as the general manager at Medinah Country Club, just outside of Chicago....