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Adding "Traction" and Structure for Private Club Management [Ep. 25]
Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Crushing Club Marketing Podcast (2)
Turning Your Club Communications into a Member Engagement Asset [Ep. 24]
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...
Talking Twitter with Hazeltine Superintendent [Ep. 23]
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to...
How Overcommunication Helped This Club Grow Membership During Renovations
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a...
Club Marketing for Multiple Generations [Episode 21]
You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests....
How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]
Adapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in...
The Right Match: Online Process Connects Clubs and Prospective Members
What if finding your ideal golf club was like online dating? You get matched with the club that’s right for you based on location, commonalities, and...
Choosing a CRM that Works for Your Private Club [Episode 18]
The sales cycle in the private club industry can be a long one. It might even take years from the time a prospective member expresses interest to the...
Making Video Accessible for Your Club (Jason Hsaio) [Episode 17]
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer, you’re probably nodding your head. It’s a perpetual...
From Boomers to Millennials: Club Marketing Across Generations [Episode 16]
Connecting with your target audience is essentially the purpose of marketing. The challenge is relating to an audience that continues to evolve. From...
Financial Sustainability for Clubs Starts with Solid Club Operations [Episode 15]
The road to sustainability for private clubs is one that requires vision and discipline, according to Professional Club Marketing Association...
Creating a Sales Culture: Driving Exponential Growth at Columbine CC
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the last three years due to what, Director of Sales and...
What Facebook's Changes Mean for Your Private Club (Shanna Bright) [Episode 13]
Social media is a huge part of our lives today. Even if your club isn’t engaged in social media, there’s a good chance that people who ARE engaged...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
Building the Perfect Club Website (Joe Jerome) [Episode 11]
When did you last update your club website? If it's been more than three years, you're likely not realizing the full potential of your online...
Search Marketing Isn't Just "Golf Club Near Me" (Mike McAnally) [Episode 10]
Do you still expect people to find your club by typing "golf club near me" into their favorite search engine? That might have worked in the past, but...
Bold Leadership: How Robert Sereci Drives Innovation at Medinah [Episode 9]
Robert Sereci has a unique background and a unique approach to leadership as the general manager at Medinah Country Club, just outside of Chicago....
Effective Communication: Skills to Help Your Club Thrive (Kevin MacDonald) [Episode 8]
When things go wrong, we like to point the finger at people or policies, putting the blame on individual personalities or misguided plans. But more...