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Common Marketing Questions: Do People Read Blogs?
Did you ever notice how many times we use words that don't really mean what we're saying? Out-of-date sayings like dial a phone number, when phones...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Content Marketing (7)
35 Inspiring Quotes from Content Marketing Experts
Whether you're on your first cup of coffee for the morning or pushing through the last half hour of the day, there's nothing quite like an...
The One Simple Question to Help Identify the Elements of a Story
I learned one of the most important lessons of my career before it actually began. The key question that helps me determine the elements of a story,...
How to Create the Best PPC Campaigns for Lead Conversion
I’ve been around B2B Lead Gen Pay Per Click (PPC) campaigns long enough to know that they can go one of three ways: The program can be a cost...
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7 Examples of Highly-Converting Lead Forms
Picture this: You've spent hours working on that piece of advanced content or perfect set of lead nurturing emails, created a beautiful CTA, and...
Driving Measurable Results from Your PR Strategies
For years, public relations was considered the most effective way to “get your name out there” for a business. Unlike advertising, PR is earned media...
"How Often Should I Blog for SEO?" and Other Good Marketing Questions
I was recently able to attend a presentation at the Twin Cities Chapter of the Society for Marketing Professional Services. It was a great...
Storytelling Components: The 4 Laws of an Effective Company Story
Editor's Note: This post was updated for relevance and accuracy April 30, 2024. We spend a lot of time helping our clients choose and tell the...
5 Clever Ways to Leverage Existing Content to Maximize Lead Conversion
When it comes to inbound marketing, content is king. Inbound marketing is driven by the belief that every company has valuable content for any...
Blog Marketing Techniques: How to Choose a Topic for Your Post
So, you've started your blog. You've set up your template, you've picked out your font, and now you're staring at a blank screen. What are you...
Subscribe Now: The 5 Best Marketing Podcasts Under 30 Minutes
In the fast-paced world of marketing, it's crucial to be connected with the latest ideas, trends and information. Subscribing to blogs can be a great...
How to Send a Press Release in the Digital Age
The press release is still a viable communications tool for organizations hoping to disseminate newsworthy information to the masses, contrary to the...
5 (More) Free Stock Image Websites
Bookmark These Free Stock Image Websites Back in November, we published a post called 10 Free Stock Image Websites. (We've found morguefile.com to be...
The 10 Content Marketing Benchmarks Worth Tracking
One of the beautiful things about Internet marketing is the ability to track the success of your efforts better than ever before. There are dozens of...
Why Guest Blogging Is Important
Guest Blogging Can Be A Game-Changer Let's be honest. Guest blogging can seem like a pain in the butt. Asking people to write 500 words in exchange...
Best And Worst Types Of Content Marketing For The Travel Industry
This, Not That For The Travel Industry According to hospitalitynet.org, Millennials will become the core customer within the hospitality and travel...
Paul Apap — The Most Unselfish Person: Stories for the Soul [VIDEO]
Paul Apap takes on ALS with courage and an unselfish heart. Selflessness. It's a trait that is admired and difficult for most of us to practice, let...
Should I Delete Negative Comments From My Social Media Pages?
What do you do when people post negative comments about you? Face it, not everyone loves you. And many consumers let the world know just how much...