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Enhance Your Marketing Efforts with Journalistic Brand Content
Some of my fellow StoryTellers recently attended the Minneapolis/St. Paul Business Journal’s event surrounding their annual 40 Under 40 publication,...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Content Marketing (6)
How to Use Content Marketing to Grow Your Online Footprint
According to Mintel, 70 percent of American consumers shop online. That means more than 200 million people have access to your digital footprint. I’m...
5 Hidden Risks of Creating Boring Content
Is there anything worse than bad TV? You know, the kind of show that sounds just good enough to watch, but once you tune in you can’t get off the...
Why Storytelling for Business Matters and How to Start
“We have an important story to tell,” is something I hear from business owners quite often. They then proceed to tell me about their story of value,...
5 Steps to Sourcing Content to Improve Your Website, Blogs, and Videos
All great ideas are made better when they are supported by other great ideas. This is especially true in inbound marketing, where we aim to spark...
Marketing ROI Reporting Templates and Tools That Really Rock
Proving the value of your marketing efforts is absolutely essential, but that doesn’t mean that you want to spend hours and hours creating customized...
5 Powerful Hacks to Boost Landing Page Conversion
Your landing pages are the worker collecting tickets for the Ferris Wheel at the carnival. They can either calm fears and encourage people to take...
Creating a Content Strategy That Will stand the Test of Time
In a meeting with a client a few weeks ago, we reviewed potential blog post titles. We were excited — the topics looked informative and helpful and...
Utilizing PPC Campaigns to Support Your Organic Content Strategy
When piecing together your digital marketing strategy, the list of tactics can be overwhelming and it may seem difficult to decide where to place...
How to Create an Effective Content Calendar for Your Team
Content calendar problems fall into two categories: either there’s not enough content or too much. Some businesses start blogs, only to abandon them...
5 Content Marketing Lies You Need to Stop Believing
Not all content is created equal. Marketing automation, social media, and the internet as a whole have lowered the barriers of publishing and...
Why Sales is a Crucial Part of Your Content Marketing Team
If you have a blog (and I hope by now you do), there’s a good chance that the majority of your content is being written by your marketing team. Have...
5 Journalism Principles that Should Guide Your Content Strategy
I'm surprised by how often people question me when I compare content marketing to journalism. Perhaps it's my newsroom background, but it seems...
The Fall of Traditional Media and Rise of Content Marketing
Much has been written about the fall of traditional media, but I had a front row seat. I lived through it as a producer for 30-years at one of...
Content Marketing is Growing, is Quality Content Lacking?
B2B marketers are making content marketing a higher priority and they feel they are doing a better job adjusting their strategy and actually creating...
Making Content Marketing Your Best Lead Gen Tool
Finger-pointing between sales and marketing has been one of the oldest business blame games for years. Sales complains that marketing doesn’t do...
[REVIEW] HubSpot Content Marketing Certification
As a content marketer working on the HubSpot platform, I'm thrilled with the newly-created Content Marketing Certification. Why? Because it puts...
Understanding the Building Blocks for an Inbound Marketing Pricing Retainer
Whether you are a B2B or B2C marketer, a small or mid-sized company, in just about any industry today, you share the same marketing challenges; you...