Enhance Your Marketing Efforts with Journalistic Brand Content
Some of my fellow StoryTellers recently attended the Minneapolis/St. Paul Business Journal’s event surrounding their annual 40 Under 40 publication,...
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Some of my fellow StoryTellers recently attended the Minneapolis/St. Paul Business Journal’s event surrounding their annual 40 Under 40 publication,...
According to Mintel, 70 percent of American consumers shop online. That means more than 200 million people have access to your digital footprint. I’m...
Is there anything worse than bad TV? You know, the kind of show that sounds just good enough to watch, but once you tune in you can’t get off the...
“We have an important story to tell,” is something I hear from business owners quite often. They then proceed to tell me about their story of value,...
All great ideas are made better when they are supported by other great ideas. This is especially true in inbound marketing, where we aim to spark...
Proving the value of your marketing efforts is absolutely essential, but that doesn’t mean that you want to spend hours and hours creating customized...
Your landing pages are the worker collecting tickets for the Ferris Wheel at the carnival. They can either calm fears and encourage people to take...
In a meeting with a client a few weeks ago, we reviewed potential blog post titles. We were excited — the topics looked informative and helpful and...
When piecing together your digital marketing strategy, the list of tactics can be overwhelming and it may seem difficult to decide where to place...
Content calendar problems fall into two categories: either there’s not enough content or too much. Some businesses start blogs, only to abandon them...
Not all content is created equal. Marketing automation, social media, and the internet as a whole have lowered the barriers of publishing and...
If you have a blog (and I hope by now you do), there’s a good chance that the majority of your content is being written by your marketing team. Have...
I'm surprised by how often people question me when I compare content marketing to journalism. Perhaps it's my newsroom background, but it seems...
Much has been written about the fall of traditional media, but I had a front row seat. I lived through it as a producer for 30-years at one of...
B2B marketers are making content marketing a higher priority and they feel they are doing a better job adjusting their strategy and actually creating...
Finger-pointing between sales and marketing has been one of the oldest business blame games for years. Sales complains that marketing doesn’t do...
As a content marketer working on the HubSpot platform, I'm thrilled with the newly-created Content Marketing Certification. Why? Because it puts...
Whether you are a B2B or B2C marketer, a small or mid-sized company, in just about any industry today, you share the same marketing challenges; you...