The Pros and Cons of a Content Syndication
Marketers are always looking for new ways to reach more people, which is why content syndication sounds so attractive. Who wouldn’t want some extra...
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Marketers are always looking for new ways to reach more people, which is why content syndication sounds so attractive. Who wouldn’t want some extra...
Journalists are great storytellers. We have to understand storytelling just to get into the business, and once we’re hired, we get plenty of...
This may not come as a big surprise to you, but people buy from people. Yes, even though we’ve never been so technologically advanced and inundated...
There are certain products and services that are just fun to market. But there are many more products and services that just aren’t, well, sexy. Does...
Ask just about anyone with sound marketing judgment about the importance of blogging and you’ll get a pretty universal response. Do it, and do it...
Consumer behavior has shifted. What troubles me, is that marketers have been aware of this shift for some time now, and some of us still fail to...
Have you ever noticed how often Time and Newsweek have the same cover stories? It's almost like they get together to compare notes, although we all...
I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous...
Did you know millennials now outnumber baby boomers and have become the largest generation in the U.S., representing more than a quarter of the...
Webinars are a great way to connect with your prospects online, but just like any marketing tactic, there are a lot of things that you need to...
How long does it typically take you to write a 500-word blog post for your company? If your answer is less than an hour, congratulations! You're in...
Darcy Pohland was known for her ability to dig up stories like few other reporters in the Twin Cities television news market. Bound to a wheelchair...
It’s an ongoing problem: marketers and business leaders are creating content that isn’t thought through properly. It is too high level, too fluffy,...
“We have too many meetings!” “We don’t have enough time.” “We’re understaffed.” These are a few of the reasons I hear to explain why marketing teams...
Some of my fellow StoryTellers recently attended the Minneapolis/St. Paul Business Journal’s event surrounding their annual 40 Under 40 publication,...
According to Mintel, 70 percent of American consumers shop online. That means more than 200 million people have access to your digital footprint. I’m...
Is there anything worse than bad TV? You know, the kind of show that sounds just good enough to watch, but once you tune in you can’t get off the...
“We have an important story to tell,” is something I hear from business owners quite often. They then proceed to tell me about their story of value,...