Crushing Club Marketing Blog

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Content Marketing (3)

The Pinehills_hiking, family, outdoors, private community (Photo credit: The Pinehills)

The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing

Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and...

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Connecting Private Club Content to Your Best Stories – StoryTeller

How to Connect Your Club's Stories to Your Prospects' Motivations

As a marketer, data is an essential component for shaping your marketing strategies. The more you...

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How Private Clubs Can Leverage Content Marketing in a COVID-19 World

Over the many months to come, private clubs are going to need to rely on adaptive digital...

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5 Customer Acquisition Tactics Every Business Should be Using

Customer acquisition can be tricky work. Outbound sales tactics are often outdated and end up...

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The Modern Marketing Playbook: New Tactics to Try in 2019

With the start of a new year, comes the exciting opportunity to make a refreshing new start. The...

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Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]

Look around online and it’s hard not to find video. From social media feeds to websites, video is...

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Don't Be a Marketing Zombie: Write Engaging Blogs not Blaaaaaaaghs

I can't take it anymore — these things are everywhere and they are eating people's brains for...

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More Traffic, Less Work: Boost Blog Traffic Without Writing a New Post

It's a generally accepted truth that if you want more traffic, you just need to create more...

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How I Used Data Analytics to Increase Our Content Quality

In the quickly-evolving digital marketing space, it can be so easy to get distracted by all the...

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Content Metrics: 5 Trackable Targets to Help You Reach Your Goals

We all know that great content lies at the heart of any winning digital marketing strategy. Yet how...

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HubSpot is Breaking Up with the Keyword Tool, Here's What to Do Next

If you haven't heard the news, HubSpot is sunsetting their keywords tool. The company has spent the...

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Align Content to the Sales Process To Get Better Marketing Results

If your idea of content marketing stops with blog posts, your marketing goals may be in trouble....

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Skol Minnesota: 7 Lessons Marketers Can Learn from the Vikings

It's hard to live in Minnesota without relating everything to the Minnesota Vikings these days. In...

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Why Blog? A Scalable Process for Increasing Your SEO

According to Keywords Everywhere, 880 people are looking for the answer to the question, "why...

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6 Tools to Supercharge Your Content Marketing Results

Being a content marketer is no easy task. Every day we are battling changing algorithms and chasing...

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Leveraging User-Generated Content to Expand Your Content Team

When you want solid advice, who do you turn to? Probably a trusted friend. The same can be said...

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Content Pillars: New SEO Tactic Answers the Long-Form Content Question

Clusters and silos and pillars, oh my! No need to click your red slippers together–just sit back,...

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Harness the Power of Business Storytelling Through Video

It’s natural to want to show off your business’ accomplishments. We all long for that sense of...

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Is Brand Journalism Just for Big Businesses?

The concept of brand journalism isn’t all that new, but people are now starting to harness the...

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Don't Waste Time Writing Company Blogs Until You Do These 6 Things

Company blogs are an essential part of modern day marketing and brand journalism. I think most...

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Traffic vs. Conversion: Laser-Focused Marketing Tactics for Growth

Ultimately, we all need to drive more business — sales teams are always asking for more...

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The Pros and Cons of a Content Syndication

Marketers are always looking for new ways to reach more people, which is why content syndication...

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What I Learned as a Journalist: 4 Secrets to Powerful Storytelling for Business

Journalists are great storytellers. We have to understand storytelling just to get into the...

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Blogging is About Showcasing Your Thought Leadership

This may not come as a big surprise to you, but people buy from people. Yes, even though we’ve...

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If They’re Not Interested, You’re Not Interesting

There are certain products and services that are just fun to market. But there are many more...

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3 Important Things to Nail Down Before You Start a Business Blog

Ask just about anyone with sound marketing judgment about the importance of blogging and you’ll get...

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6 Signs that You Are the Used Car Salesmen of Digital Marketing

Consumer behavior has shifted. What troubles me, is that marketers have been aware of this shift...

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Big Questions: What Makes a Story Newsworthy?

Have you ever noticed how often Time and Newsweek have the same cover stories? It's almost like...

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One Dangerous Mistake is Preventing Successful Buyer Persona Development

I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation,...

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Why Authentic Content May Be The Only Way to Reach Millennial Shoppers

Did you know millennials now outnumber baby boomers and have become the largest generation in the...

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