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Writing for Results: Anatomy of a Great Lead Nurturing Campaign
Mitchel Sinon: July 12, 2018
So, you've offered gated content on your website, and now you've gotten clicks and form...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]
Ed Heil: July 10, 2018
Look around online and it’s hard not to find video. From social media feeds to websites, video is...
An Outsider's Perspective on Private Club Marketing
Kathy Heil: July 03, 2018
The national number of full-service country clubs continues to decline. We are all too aware of the...
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Don't Be a Marketing Zombie: Write Engaging Blogs not Blaaaaaaaghs
Kevin Page: June 26, 2018
I can't take it anymore — these things are everywhere and they are eating people's brains for...
Building the Perfect Club Website (Joe Jerome) [Episode 11]
Ed Heil: June 25, 2018
When did you last update your club website? If it's been more than three years, you're likely not...
Creating Quality Content with a Clear, Non-Aggressive Call to Action
Guest Blogger: June 21, 2018
SEO and social media are effective ways to attract potential customers to your website, but once...
Search Marketing Isn't Just "Golf Club Near Me" (Mike McAnally) [Episode 10]
Ed Heil: June 18, 2018
Do you still expect people to find your club by typing "golf club near me" into their favorite...
Bold Leadership: How Robert Sereci Drives Innovation at Medinah [Episode 9]
Ed Heil: June 11, 2018
Robert Sereci has a unique background and a unique approach to leadership as the general manager at...
The Top Four Marketing Automation Software Options for Small Businesses
Guest Blogger: June 07, 2018
Sustaining a solid content marketing strategy can sometimes be overwhelming for small businesses....
Effective Communication: Skills to Help Your Club Thrive (Kevin MacDonald) [Episode 8]
Ed Heil: June 04, 2018
When things go wrong, we like to point the finger at people or policies, putting the blame on...
Storytelling for Clubs [Episode 7]
Ed Heil: May 30, 2018
Storytelling has become popular vernacular in the marketing world, and why not? We love stories!...
Drone Footage at Your Club : DIY and Hiring a Pro (Flight Creative Media) [Episode 6]
Ed Heil: May 23, 2018
Breathtaking aerial videography used to cost thousands of dollars to capture, but with drone...
Email Marketing that Engages Your Members (Mike Donnelly) [Episode 5]
Ed Heil: May 15, 2018
Email has changed the way we communicate. We don't talk on the phone nearly as much as we used to,...
Membership Marketing Starts With Lead Management
Kathy Heil: May 10, 2018
I recently sat down with leading-edge private club marketer, Ruth Glaser, who was instrumental in...
Creating a Lead Management Process that Drives Leads (Evan Dean) [Episode 4]
Ed Heil: May 07, 2018
It's been proven for years that businesses that blog receive more leads than those that do not....
How We Turned Our Internal Communications Upside Down (Jackie Singleton) [Episode 3]
Ed Heil: May 03, 2018
How does a club with more than 130-years of history transform its member communication and drive...
Telling Your Club Story Through Your Branding (Derek Sussner) [Episode 2]
Ed Heil: April 30, 2018
How do you appeal to the younger generation without alienating your traditional member base? That's...
More Traffic, Less Work: Boost Blog Traffic Without Writing a New Post
Kevin Page: April 19, 2018
It's a generally accepted truth that if you want more traffic, you just need to create more...
Video Storytelling Creates Connections for Private Clubs
Kathy Heil: April 18, 2018
This blog was updated for accuracy and relevance on March 6, 2025.
Transforming Your Club to Digital Marketing (Ruth Glaser) [Episode 1]
Ed Heil: April 18, 2018
If you're looking for a club marketing pioneer, look no further than Ruth Glaser, director of sales...
6 Tested Ways to Grow Blog Traffic to Your Website
Kevin Page: April 05, 2018
More blog traffic — a dream for all inbound and content marketers, right? Unfortunately, there is...
17+ Must-Have HubSpot Integrations for Your Sales and Marketing Needs
Kevin Page: March 21, 2018
As a millennial marketer, I love data in every shape and size. Gathering information on my target...
How I Used Data Analytics to Increase Our Content Quality
Kevin Page: March 16, 2018
In the quickly-evolving digital marketing space, it can be so easy to get distracted by all the...
Content Metrics: 5 Trackable Targets to Help You Reach Your Goals
Guest Blogger: March 13, 2018
We all know that great content lies at the heart of any winning digital marketing strategy. Yet how...
Why Inbound Marketing Should Be Part of Your Golf Marketing Plan
Ed Heil: March 09, 2018
We've seen inbound marketing work as an effective strategy for a wide variety of industries — but...
HubSpot is Breaking Up with the Keyword Tool, Here's What to Do Next
Kevin Page: February 21, 2018
If you haven't heard the news, HubSpot is sunsetting their keywords tool. The company has spent the...
Align Content to the Sales Process To Get Better Marketing Results
Kevin Page: February 16, 2018
If your idea of content marketing stops with blog posts, your marketing goals may be in trouble....
5 Tips to Increase the Conversion Rate of Your Landing Page
Guest Blogger: February 01, 2018
Landing pages are very important to your lead generation strategy. This is why a lot of marketers...
Skol Minnesota: 7 Lessons Marketers Can Learn from the Vikings
Ed Heil: January 15, 2018
It's hard to live in Minnesota without relating everything to the Minnesota Vikings these days. In...
Why Blog? A Scalable Process for Increasing Your SEO
Ed Heil: January 02, 2018
According to Keywords Everywhere, 880 people are looking for the answer to the question, "why...