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Attending HubSpot's INBOUND 2019? Here's How to Get the Most Out of It
HubSpot’s INBOUND 2018 Conference has come and gone, but if you are looking for highlights, check out our Inbound 2018 Recap blog for all our...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Does Your Membership Director Have the Right Tools and Skills?
For the average private club, every inbound sales lead has the potential to become not only a new member, but also a dependable stream of repeat...
Modernizing Membership Marketing Begins in the Boardroom
From coast to coast, there is fantastic momentum sweeping across the private club industry. Renovations on and around the course are taking place...
Adding "Traction" and Structure for Private Club Management [Ep. 25]
Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily...
The Beginner's Guide to Digital Marketing Analytics
Throughout the 20th Century, one of the biggest problems with marketing was that it was difficult to calculate its return on investment. Is that ad...
Turning Your Club Communications into a Member Engagement Asset [Ep. 24]
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...
Innovation With Club Marketing Starts With Technology and Data
Having just attended the #CMAA19 World Conference in Nashville, I was not surprised to hear a few consistent themes that permeated throughout...
Talking Twitter with Hazeltine Superintendent [Ep. 23]
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to...
Should I Show Pricing on My Club Website?
I did a little experiment recently. I wanted to know what people are Googling when looking into private club membership. So, I chose a dozen random...
Storytelling for Clubs: How to Share Your Club's Undiscovered Stories
More now than ever, we are spending a lot of time on our digital devices, which means – so are your prospects. We know we can’t physically bring all...
Developing Manufacturing Process Videos that Drive New Business
What do the Philadelphia 76ers and marketing directors for manufacturing companies have in common? Follow me on this one, because the 76ers' story...
How Overcommunication Helped This Club Grow Membership During Renovations
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a...
Lead Nurturing: How to Turn Old Inquiries Into New Members
Do you have a mild twinge of terror six weeks before the start of a new season as you stare at a blank spreadsheet or empty inbox and wonder where...
The Modern Marketing Playbook: New Tactics to Try in 2019
With the start of a new year, comes the exciting opportunity to make a refreshing new start. The gyms are flooded with people trying to reach their...
StoryTeller Book Club: Our Favorite Reads From 2018
It should come as no surprise that many of us at StoryTeller love to read. Some of us live for books that push us professionally and relationally —...
Club Marketing for Multiple Generations [Episode 21]
You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests....
How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]
Adapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in...
The Right Match: Online Process Connects Clubs and Prospective Members
What if finding your ideal golf club was like online dating? You get matched with the club that’s right for you based on location, commonalities, and...