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What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
5 Customer Acquisition Tactics Every Business Should be Using
Customer acquisition can be tricky work. Outbound sales tactics are often outdated and end up frustrating potential buyers rather than converting...
Getting Private Club Board Buy-In [WEBINAR]
In this month’s Crushing Club Academy webinar series, Valley Country Club’s membership director, Lisa Schmid shares how she is going to transform...
[Case Study] Barton Hills 90-Day Membership Push
Barton Hills is an upscale country club in Ann Arbor, Michigan with a prestigious Donald Ross-designed golf course. Yet, despite their storied...
Drive Club Membership: 3 Lead Generation Strategies for Your Website
Private clubs pride themselves on being the best when it comes to customer service and community. But there's one way that you might be failing to...
How to Turn Club Marketing Data into Members
Let’s agree on a few things as it relates to the way we connect as people. We have become a very impatient society -- And when we are making any kind...
Reaching the Millennial Member for Private Clubs [WEBINAR]
This lesson on Reaching the Millennial Member for Private Clubs from the Crushing Club Marketing Academy is hosted by StoryTeller's Ruth Glaser,...
Beyond Member Referrals: Modern Buyer Behavior [Webinar]
This lesson on Modern Buyer Behavior for Private Clubs from the Crushing Club Marketing Academy is hosted by StoryTeller's Ruth Glaser, former...
Going Beyond Engagement: Using Social Media to Recruit the Right Members for Your Club
Social media has long been touted as the golden goose of the marketing world. With the right strategy, planning, and execution, your social channels...
Attending HubSpot's INBOUND 2019? Here's How to Get the Most Out of It
HubSpot’s INBOUND 2018 Conference has come and gone, but if you are looking for highlights, check out our Inbound 2018 Recap blog for all our...
Does Your Membership Director Have the Right Tools and Skills?
For the average private club, every inbound sales lead has the potential to become not only a new member, but also a dependable stream of repeat...
Modernizing Membership Marketing Begins in the Boardroom
From coast to coast, there is fantastic momentum sweeping across the private club industry. Renovations on and around the course are taking place...
Adding "Traction" and Structure for Private Club Management [Ep. 25]
Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily...
The Beginner's Guide to Digital Marketing Analytics
Throughout the 20th Century, one of the biggest problems with marketing was that it was difficult to calculate its return on investment. Is that ad...
Turning Your Club Communications into a Member Engagement Asset [Ep. 24]
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...
Innovation With Club Marketing Starts With Technology and Data
Having just attended the #CMAA19 World Conference in Nashville, I was not surprised to hear a few consistent themes that permeated throughout...
Talking Twitter with Hazeltine Superintendent [Ep. 23]
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to...
Should I Show Pricing on My Club Website?
I did a little experiment recently. I wanted to know what people are Googling when looking into private club membership. So, I chose a dozen random...