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Should I Show Pricing on My Club Website?
Kathy Heil: January 15, 2019
I did a little experiment recently. I wanted to know what people are Googling when looking into...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Storytelling for Clubs: How to Share Your Club's Undiscovered Stories
Kathy Heil: December 19, 2018
More now than ever, we are spending a lot of time on our digital devices, which means – so are your...
Developing Manufacturing Process Videos that Drive New Business
Ed Heil: December 13, 2018
What do the Philadelphia 76ers and marketing directors for manufacturing companies have in common?...
How Overcommunication Helped This Club Grow Membership During Renovations
Ed Heil: December 13, 2018
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead...
Lead Nurturing: How to Turn Old Inquiries Into New Members
Kathy Heil: November 27, 2018
Do you have a mild twinge of terror six weeks before the start of a new season as you stare at a...
The Modern Marketing Playbook: New Tactics to Try in 2019
Kevin Page: November 14, 2018
With the start of a new year, comes the exciting opportunity to make a refreshing new start. The...
StoryTeller Book Club: Our Favorite Reads From 2018
Kathy Heil: November 14, 2018
It should come as no surprise that many of us at StoryTeller love to read. Some of us live for...
Club Marketing for Multiple Generations [Episode 21]
Ed Heil: November 06, 2018
You want a younger membership yet you need to retain your existing legacy members, as well. But...
How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]
Ed Heil: November 01, 2018
Adapting to a changing industry is difficult no matter the business, and the private club industry...
The Right Match: Online Process Connects Clubs and Prospective Members
Ed Heil: October 24, 2018
What if finding your ideal golf club was like online dating? You get matched with the club that’s...
Choosing a CRM that Works for Your Private Club [Episode 18]
Ed Heil: October 17, 2018
The sales cycle in the private club industry can be a long one. It might even take years from the...
5 Unique Promotion Ideas for Marketing and Brand Awareness in 2019
Kevin Page: October 10, 2018
As we kick off the new year, it can be difficult to come up with new, creative and unique...
Making Video Accessible for Your Club (Jason Hsaio) [Episode 17]
Ed Heil: October 09, 2018
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer,...
From Boomers to Millennials: Club Marketing Across Generations [Episode 16]
Ed Heil: October 01, 2018
Connecting with your target audience is essentially the purpose of marketing. The challenge is...
How to Use Net Promoter Score to Optimize Your Customer Experience
Mitchel Sinon: September 26, 2018
Right now, you're likely reading this article on your phone, tablet, computer, or somebody might...
Don't Forget About Content When You Outsource Lead Generation
Kevin Page: September 19, 2018
Every company wants to exceed their business and sales goals. But what happens when you don’t have...
Financial Sustainability for Clubs Starts with Solid Club Operations [Episode 15]
Ed Heil: September 17, 2018
The road to sustainability for private clubs is one that requires vision and discipline, according...
INBOUND 2018 Recap: Our Favorite Sessions and Takeaways
Kevin Page: September 06, 2018
Sadly, #INBOUND18 has come and gone! Five members of the StoryTeller team spent the week sharing...
Minneapolis/St. Paul Business Journal Names StoryTeller a 2018 Best Places to Work
Ed Heil: August 10, 2018
For the past 20 years, the Minneapolis/St. Paul Business Journal's Best Places to Work list has...
Creating a Sales Culture: Driving Exponential Growth at Columbine CC
Ed Heil: August 07, 2018
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the...
Attract, Convert, Close: Free Tools to Modernize Your Club Marketing
Kevin Page: August 03, 2018
If it's your job to get new members to join your club, you know traditional club marketing methods...
What Facebook's Changes Mean for Your Private Club (Shanna Bright) [Episode 13]
Ed Heil: July 16, 2018
Social media is a huge part of our lives today. Even if your club isn’t engaged in social media,...
Writing for Results: Anatomy of a Great Lead Nurturing Campaign
Mitchel Sinon: July 12, 2018
So, you've offered gated content on your website, and now you've gotten clicks and form...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]
Ed Heil: July 10, 2018
Look around online and it’s hard not to find video. From social media feeds to websites, video is...
An Outsider's Perspective on Private Club Marketing
Kathy Heil: July 03, 2018
The national number of full-service country clubs continues to decline. We are all too aware of the...
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Don't Be a Marketing Zombie: Write Engaging Blogs not Blaaaaaaaghs
Kevin Page: June 26, 2018
I can't take it anymore — these things are everywhere and they are eating people's brains for...
Building the Perfect Club Website (Joe Jerome) [Episode 11]
Ed Heil: June 25, 2018
When did you last update your club website? If it's been more than three years, you're likely not...
Creating Quality Content with a Clear, Non-Aggressive Call to Action
Guest Blogger: June 21, 2018
SEO and social media are effective ways to attract potential customers to your website, but once...
Search Marketing Isn't Just "Golf Club Near Me" (Mike McAnally) [Episode 10]
Ed Heil: June 18, 2018
Do you still expect people to find your club by typing "golf club near me" into their favorite...
Bold Leadership: How Robert Sereci Drives Innovation at Medinah [Episode 9]
Ed Heil: June 11, 2018
Robert Sereci has a unique background and a unique approach to leadership as the general manager at...