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How to Connect Your Club's Stories to Your Prospects' Motivations
As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
More than the Meeting: Step Up Your New Member Onboarding with New Technology
This blog was updated for accuracy and relevance on October 11, 2024. For individuals and families, joining a private club is a thrilling experience....
How to Create a Dynamite Nonprofit Gala Using Only Video
This year of unprecedented change has created equally unprecedented challenges for nonprofit organizations. In many cases, the nonprofits struggling...
Membership Marketing Challenges: Is an Agency Right for Your Club?
The marketing world has changed dramatically over the last 12 years. A digital transformation has occurred and it’s changed the way people...
Why Closed-Loop Marketing is Essential to Your Success
We live in a data-driven world. Most marketers today could tell you which website pages get the most views, how much time the average visitor spends...
How Private Clubs Can Leverage Content Marketing in a COVID-19 World
Over the many months to come, private clubs are going to need to rely on adaptive digital strategies and embrace new ways to connect with prospective...
What Your Social Media Recruitment is Missing
With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19 is uncharted territory for private clubs...
[Webinar] Supercharge Your Salesmanship with Sales Enablement
In addition to selling new memberships, the Membership Director often has a variety of other responsibilities, such as member relations,...
Build Buyer Trust with Content Marketing for Golf Course Real Estate
Minnesotans know that once the first novelty snowfall of the season appears, that white stuff may stick around until Mother’s Day and like many...
Why Blogging is a Must-Do for Clubs [WEBINAR]
What is a blog? For years, blogs (short for weblog) served as online journals for aspiring writers who wanted to chronicle their thoughts or share...
Continuing Education: Marketing Certifications and Resources for 2020
I saw a great SEO presentation in Boston a couple years ago that really left a lasting impression. The expert explained some truly innovative tactics...
Double Your Online Leads Without Re-designing Your Website [WEBINAR]
Private Club Website Challenges If you’re among the few private clubs today who have a waiting list from now until eternity and attracting new...
Understanding the Rules Around 501(c)(7) Marketing
It’s 2020, the beginning of a new decade. It’s a time for new ideas, new conversations in boardrooms, and a new understanding of what is needed to...
Give Your Membership Marketing a Boost in 2020 with These 6 Tactics
A new year is upon us, which means it’s time for New Year’s Resolutions. But I’m not talking about the typical kind of resolution like eating less...
What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention...
5 Customer Acquisition Tactics Every Business Should be Using
Customer acquisition can be tricky work. Outbound sales tactics are often outdated and end up frustrating potential buyers rather than converting...
Getting Private Club Board Buy-In [WEBINAR]
In this month’s Crushing Club Academy webinar series, Valley Country Club’s membership director, Lisa Schmid shares how she is going to transform...
[Case Study] Barton Hills 90-Day Membership Push
Barton Hills is an upscale country club in Ann Arbor, Michigan with a prestigious Donald Ross-designed golf course. Yet, despite their storied...