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How Private Clubs Can Leverage Content Marketing in a COVID-19 World
Over the many months to come, private clubs are going to need to rely on adaptive digital strategies and embrace new ways to connect with prospective...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
What Your Social Media Recruitment is Missing
With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19 is uncharted territory for private clubs...
[Webinar] Supercharge Your Salesmanship with Sales Enablement
In addition to selling new memberships, the Membership Director often has a variety of other responsibilities, such as member relations,...
Build Buyer Trust with Content Marketing for Golf Course Real Estate
Minnesotans know that once the first novelty snowfall of the season appears, that white stuff may stick around until Mother’s Day and like many...
Why Blogging is a Must-Do for Clubs [WEBINAR]
What is a blog? For years, blogs (short for weblog) served as online journals for aspiring writers who wanted to chronicle their thoughts or share...
Continuing Education: Marketing Certifications and Resources for 2020
I saw a great SEO presentation in Boston a couple years ago that really left a lasting impression. The expert explained some truly innovative tactics...
Double Your Online Leads Without Re-designing Your Website [WEBINAR]
Private Club Website Challenges If you’re among the few private clubs today who have a waiting list from now until eternity and attracting new...
Understanding the Rules Around 501(c)(7) Marketing
It’s 2020, the beginning of a new decade. It’s a time for new ideas, new conversations in boardrooms, and a new understanding of what is needed to...
Give Your Membership Marketing a Boost in 2020 with These 6 Tactics
A new year is upon us, which means it’s time for New Year’s Resolutions. But I’m not talking about the typical kind of resolution like eating less...
What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention...
5 Customer Acquisition Tactics Every Business Should be Using
Customer acquisition can be tricky work. Outbound sales tactics are often outdated and end up frustrating potential buyers rather than converting...
Getting Private Club Board Buy-In [WEBINAR]
In this month’s Crushing Club Academy webinar series, Valley Country Club’s membership director, Lisa Schmid shares how she is going to transform...
[Case Study] Barton Hills 90-Day Membership Push
Barton Hills is an upscale country club in Ann Arbor, Michigan with a prestigious Donald Ross-designed golf course. Yet, despite their storied...
Drive Club Membership: 3 Lead Generation Strategies for Your Website
Private clubs pride themselves on being the best when it comes to customer service and community. But there's one way that you might be failing to...
How to Turn Club Marketing Data into Members
Let’s agree on a few things as it relates to the way we connect as people. We have become a very impatient society -- And when we are making any kind...
Reaching the Millennial Member for Private Clubs [WEBINAR]
This lesson on Reaching the Millennial Member for Private Clubs from the Crushing Club Marketing Academy is hosted by StoryTeller's Ruth Glaser,...
Beyond Member Referrals: Modern Buyer Behavior [Webinar]
This lesson on Modern Buyer Behavior for Private Clubs from the Crushing Club Marketing Academy is hosted by StoryTeller's Ruth Glaser, former...
Going Beyond Engagement: Using Social Media to Recruit the Right Members for Your Club
Social media has long been touted as the golden goose of the marketing world. With the right strategy, planning, and execution, your social channels...