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Planning Private Club Marketing During Times of Plenty
For many private clubs and golf communities, the pandemic accelerated national interest in the sport, in memberships and in residential golf club...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
What Impact Does Social Media Have on Mainstream Media?
Long before the phrase "fake news" was part of social and political vernacular, it was difficult for media to feed a 24-hour news cycle with enough...
Why Journalists Make the Best Blog Writers
In a piece about the difference between journalists and bloggers, Content Grip points out that the level of technique and skill of those with a...
Hole In Ones: Designing the Best Golf Course and Private Club Websites
Editors note: this 2021 blog was updated in 2023 to include additional resources.
Mining for Great Content: 4 Story Ideas for Your Private Club Marketing
Many clubs struggle to write content that focuses on their members instead of themselves. Although it may feel counterintuitive, sharing your member...
Use Blogging To Jumpstart Your Club's Venue Marketing
As a private club marketer, you’ve likely heard that today’s consumers prefer learning about brands through online content instead of traditional...
Content Marketing Considerations for Clubs (Part 2)
In a recent blog post, we discussed what content marketing is, why blogging on your website is an important part of your club's marketing and the...
Strategic Club Marketing Straight from School [Ep. 30]
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...
The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...
How Private Clubs Can Drive Results with Less Waste Through Video
Private communities are no stranger to stretching their marketing budgets. Whether you've got big ideas or you're taking things a quarter at a time,...
The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]
Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...
The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...
How to Connect Your Club's Stories to Your Prospects' Motivations
As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...
More than the Meeting: Step Up Your New Member Onboarding with New Technology
Whether you are an individual or a family, joining a private club is a thrilling experience. For some, the journey to joining can be a courtship that...
How to Create a Dynamite Nonprofit Gala Using Only Video
This year of unprecedented change has created equally unprecedented challenges for nonprofit organizations. In many cases, the nonprofits struggling...
Membership Marketing Challenges: Is an Agency Right for Your Club?
The marketing world has changed dramatically over the last 12 years. A digital transformation has occurred and it’s changed the way people...
Why Closed-Loop Marketing is Essential to Your Success
We live in a data-driven world. Most marketers today could tell you which website pages get the most views, how much time the average visitor spends...