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Mastering Social Media for Clubs: Go Beyond Likes and Shares
Social media provides a platform for direct communication between your members, prospects, employees, and admirers. Most clubs use their average...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Why Marketing to Prospective Members Starts With a Strong Website
Rogue Valley Country Club (RVCC) raises the bar as a private club that is looking into the future and is on a mission to expand its membership. They...
The Hero's Journey: Writing Better Website Copy Builds Trust with Your Audience
You’ve likely heard, “it’s not about you,” but have you heard this in the context of your brand messaging? The foundation of good brand messaging is...
The Glorious Rough Draft: Confessions of a Ghost Writer
“If you’re going to do something right, do it right the first time.” My grandpa said this. He wasn’t a writer. A good man, a great man – but not a...
5 Simple Tips to Improve Your Email Workflow
As different types of contacts with various touchpoints pour into your customer relationship management (CRM) software, it can be overwhelming trying...
The Importance Web Presence Plays in Building Brand Credibility
Do you recall the saying “don’t judge a book by its cover”? Well, you might as well throw that ideology out the window when it comes to websites. In...
Does Content Marketing Still Matter for Your Business?
Much has changed since the “turn of the century.” (We can say that now, right?) The early 2000’s gave us USB jump drives, Bluetooth technology,...
SEO & Keyword Research: Voice Search, Intent & Topic Clusters
A lot has changed in the world of content marketing over the last 10 years. From the rise of social media to the prevalence of mobile phones, there...
Hiring a Marketing Agency Versus Finding a Unicorn
Finding the right person for an open position in your business has always been challenging and over the past year and a half, it’s become...
Planning Private Club Marketing During Times of Plenty
For many private clubs and golf communities, the pandemic accelerated national interest in the sport, in memberships and in residential golf club...
What Impact Does Social Media Have on Mainstream Media?
Long before the phrase "fake news" was part of social and political vernacular, it was difficult for media to feed a 24-hour news cycle with enough...
Why Journalists Make the Best Blog Writers
In a piece about the difference between journalists and bloggers, Content Grip points out that the level of technique and skill of those with a...
Hole In Ones: Designing the Best Golf Course and Private Club Websites
Editors note: this 2021 blog was updated in 2023 to include additional resources.
Mining for Great Content: 4 Story Ideas for Your Private Club Marketing
Many clubs struggle to write content that focuses on their members instead of themselves. Although it may feel counterintuitive, sharing your member...
Use Blogging To Jumpstart Your Club's Venue Marketing
As a private club marketer, you’ve likely heard that today’s consumers prefer learning about brands through online content instead of traditional...
Content Marketing Considerations for Clubs (Part 2)
In a recent blog post, we discussed what content marketing is, why blogging on your website is an important part of your club's marketing and the...
Strategic Club Marketing Straight from School [Ep. 30]
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...