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Crushing Club Marketing Blog

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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The Importance Web Presence Plays in Building Brand Credibility

Do you recall the saying “don’t judge a book by its cover”? Well, you might as well throw that ideology out the window when it comes to websites. In...

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Does Content Marketing Still Matter for Your Business?

Much has changed since the “turn of the century.” (We can say that now, right?) The early 2000’s gave us USB jump drives, Bluetooth technology,...

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KeywordResearch

SEO & Keyword Research: Voice Search, Intent & Topic Clusters

A lot has changed in the world of content marketing over the last 10 years. From the rise of social media to the prevalence of mobile phones, there...

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Unicorn with the sun behind it

Hiring a Marketing Agency Versus Finding a Unicorn

Finding the right person for an open position in your business has always been challenging and over the past year and a half, it’s become...

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Planning Private Club Marketing During Times of Plenty

For many private clubs and golf communities, the pandemic accelerated national interest in the sport, in memberships and in residential golf club...

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What Impact Does Social Media Have on Mainstream Media?

Long before the phrase "fake news" was part of social and political vernacular, it was difficult for media to feed a 24-hour news cycle with enough...

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Why Journalists Make the Best Blog Writers

In a piece about the difference between journalists and bloggers, Content Grip points out that the level of technique and skill of those with a...

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A private club website highlight member benefits

Hole In Ones: Designing the Best Golf Course and Private Club Websites

Editors note: this 2021 blog was updated in 2023 to include additional resources.

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Mining for Great Content: 4 Story Ideas for Your Private Club Marketing

Many clubs struggle to write content that focuses on their members instead of themselves. Although it may feel counterintuitive, sharing your member...

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Use Blogging To Jumpstart Your Club's Venue Marketing

As a private club marketer, you’ve likely heard that today’s consumers prefer learning about brands through online content instead of traditional...

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Content Marketing Considerations for Clubs (Part 2)

In a recent blog post, we discussed what content marketing is, why blogging on your website is an important part of your club's marketing and the...

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Strategic Club Marketing Straight from School [Ep. 30]

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...

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Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...

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The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...

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How to Create Great Club Video Marketing on a Budget – drone shot, golf course, sand traps, private club – StoryTeller

How Private Clubs Can Drive Results with Less Waste Through Video

Private communities are no stranger to stretching their marketing budgets. Whether you've got big ideas or you're taking things a quarter at a time,...

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The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]

Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...

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The Pinehills_hiking, family, outdoors, private community (Photo credit: The Pinehills)

The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing

Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and golf communities that invested in digital marketing...

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Connecting Private Club Content to Your Best Stories – StoryTeller

How to Connect Your Club's Stories to Your Prospects' Motivations

As a marketer, data is an essential component for shaping your marketing strategies. The more you can understand the motivations of your target...

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