Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Kathy Heil: September 09, 2020
The marketing world has changed dramatically over the last 12 years. A digital transformation has...
Kevin Page: August 25, 2020
We live in a data-driven world. Most marketers today could tell you which website pages get the...
Kathy Heil: May 28, 2020
Over the many months to come, private clubs are going to need to rely on adaptive digital...
Kathy Heil: May 04, 2020
With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19...
Kathy Heil: February 11, 2020
In addition to selling new memberships, the Membership Director often has a variety of other...
Kathy Heil: January 28, 2020
Minnesotans know that once the first novelty snowfall of the season appears, that white stuff may...
Kathy Heil: January 16, 2020
What is a blog? For years, blogs (short for weblog) served as online journals for aspiring writers...
Ed Heil: January 15, 2020
I saw a great SEO presentation in Boston a couple years ago that really left a lasting impression....
Kathy Heil: January 15, 2020
Private Club Website Challenges If you’re among the few private clubs today who have a waiting list...
Kathy Heil: January 13, 2020
It’s 2020, the beginning of a new decade. It’s a time for new ideas, new conversations in...
Kathy Heil: December 10, 2019
A new year is upon us, which means it’s time for New Year’s Resolutions. But I’m not talking about...
Ed Heil: November 27, 2019
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking...
Guest Blogger: November 25, 2019
Customer acquisition can be tricky work. Outbound sales tactics are often outdated and end up...
Kathy Heil: November 08, 2019
In this month’s Crushing Club Academy webinar series, Valley Country Club’s membership director,...
Kathy Heil: October 29, 2019
Barton Hills is an upscale country club in Ann Arbor, Michigan with a prestigious Donald...
Kevin Page: October 08, 2019
Private clubs pride themselves on being the best when it comes to customer service and community....
Kathy Heil: October 03, 2019
Let’s agree on a few things as it relates to the way we connect as people. We have become a very...
StoryTeller Team: September 03, 2019
This lesson on Reaching the Millennial Member for Private Clubs from the Crushing Club Marketing...
StoryTeller Team: August 07, 2019
This lesson on Modern Buyer Behavior for Private Clubs from the Crushing Club Marketing Academy is...
Kevin Page: July 23, 2019
Social media has long been touted as the golden goose of the marketing world. With the right...
Kevin Page: July 19, 2019
HubSpot’s INBOUND 2018 Conference has come and gone, but if you are looking for highlights, check...
Kathy Heil: July 11, 2019
This blog was updated for relevance and accuracy on February 11, 2025.
Kathy Heil: June 03, 2019
From coast to coast, there is fantastic momentum sweeping across the private club industry....
Ed Heil: May 21, 2019
Running a multi-million dollar enterprise is serious business and private club managers know it’s...
Kevin Page: April 23, 2019
Throughout the 20th Century, one of the biggest problems with marketing was that it was difficult...
Ed Heil: April 12, 2019
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent...
Kathy Heil: March 08, 2019
Having just attended the #CMAA19 World Conference in Nashville, I was not surprised to hear a few...
Ed Heil: February 19, 2019
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account...
Kathy Heil: January 15, 2019
I did a little experiment recently. I wanted to know what people are Googling when looking into...
Kathy Heil: December 19, 2018
More now than ever, we are spending a lot of time on our digital devices, which means – so are your...
.webp?width=25&height=25&name=apple-podcast%20(1).webp){kind=small}
