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Content Marketing Considerations for Clubs (Part 2)
Kathy Heil: June 24, 2021
In a recent blog post, we discussed what content marketing is, why blogging on your website is an...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
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Strategic Club Marketing Straight from School [Ep. 30]
Ed Heil: March 18, 2021
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her...
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
Ed Heil: March 10, 2021
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As...
The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
Ed Heil: February 25, 2021
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already...
How Private Clubs Can Drive Results with Less Waste Through Video
Kathy Heil: February 19, 2021
Private communities are no stranger to stretching their marketing budgets. Whether you've got big...
The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]
Ed Heil: February 10, 2021
Where were you on Friday, March 13, 2020? For many people, that was decision day - when many...
The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing
Kathy Heil: January 06, 2021
Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and...
How to Connect Your Club's Stories to Your Prospects' Motivations
Kathy Heil: October 30, 2020
As a marketer, data is an essential component for shaping your marketing strategies. The more you...
More than the Meeting: Step Up Your New Member Onboarding with New Technology
Kathy Heil: October 06, 2020
This blog was updated for accuracy and relevance on October 11, 2024. For individuals and families,...
How to Create a Dynamite Nonprofit Gala Using Only Video
Ed Heil: September 22, 2020
This year of unprecedented change has created equally unprecedented challenges for nonprofit...
Membership Marketing Challenges: Is an Agency Right for Your Club?
Kathy Heil: September 09, 2020
The marketing world has changed dramatically over the last 12 years. A digital transformation has...
Why Closed-Loop Marketing is Essential to Your Success
Kevin Page: August 25, 2020
We live in a data-driven world. Most marketers today could tell you which website pages get the...
How Private Clubs Can Leverage Content Marketing in a COVID-19 World
Kathy Heil: May 28, 2020
Over the many months to come, private clubs are going to need to rely on adaptive digital...
What Your Social Media Recruitment is Missing
Kathy Heil: May 04, 2020
With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19...
[Webinar] Supercharge Your Salesmanship with Sales Enablement
Kathy Heil: February 11, 2020
In addition to selling new memberships, the Membership Director often has a variety of other...
Build Buyer Trust with Content Marketing for Golf Course Real Estate
Kathy Heil: January 28, 2020
Minnesotans know that once the first novelty snowfall of the season appears, that white stuff may...
Why Blogging is a Must-Do for Clubs [WEBINAR]
Kathy Heil: January 16, 2020
What is a blog? For years, blogs (short for weblog) served as online journals for aspiring writers...
Continuing Education: Marketing Certifications and Resources for 2020
Ed Heil: January 15, 2020
I saw a great SEO presentation in Boston a couple years ago that really left a lasting impression....
Double Your Online Leads Without Re-designing Your Website [WEBINAR]
Kathy Heil: January 15, 2020
Private Club Website Challenges If you’re among the few private clubs today who have a waiting list...
Understanding the Rules Around 501(c)(7) Marketing
Kathy Heil: January 13, 2020
It’s 2020, the beginning of a new decade. It’s a time for new ideas, new conversations in...
Give Your Membership Marketing a Boost in 2020 with These 6 Tactics
Kathy Heil: December 10, 2019
A new year is upon us, which means it’s time for New Year’s Resolutions. But I’m not talking about...
What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]
Ed Heil: November 27, 2019
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking...
5 Customer Acquisition Tactics Every Business Should be Using
Guest Blogger: November 25, 2019
Customer acquisition can be tricky work. Outbound sales tactics are often outdated and end up...
Getting Private Club Board Buy-In [WEBINAR]
Kathy Heil: November 08, 2019
In this month’s Crushing Club Academy webinar series, Valley Country Club’s membership director,...
[Case Study] Barton Hills 90-Day Membership Push
Kathy Heil: October 29, 2019
Barton Hills is an upscale country club in Ann Arbor, Michigan with a prestigious Donald...
Drive Club Membership: 3 Lead Generation Strategies for Your Website
Kevin Page: October 08, 2019
Private clubs pride themselves on being the best when it comes to customer service and community....
How to Turn Club Marketing Data into Members
Kathy Heil: October 03, 2019
Let’s agree on a few things as it relates to the way we connect as people. We have become a very...
Reaching the Millennial Member for Private Clubs [WEBINAR]
StoryTeller Team: September 03, 2019
This lesson on Reaching the Millennial Member for Private Clubs from the Crushing Club Marketing...
Beyond Member Referrals: Modern Buyer Behavior [Webinar]
StoryTeller Team: August 07, 2019
This lesson on Modern Buyer Behavior for Private Clubs from the Crushing Club Marketing Academy is...
Going Beyond Engagement: Using Social Media to Recruit the Right Members for Your Club
Kevin Page: July 23, 2019
Social media has long been touted as the golden goose of the marketing world. With the right...