Crushing Club Marketing Blog

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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Manufacturing marketing to increase online reach.

Manufacturing Marketing: How Industrial Businesses Grow Online Reach

How do you typically make a purchasing decision? You likely go to Google, type in phrases,...

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What is a content pillar? Room of pillars.

What Are Content Pillars? Why Do We Need Them For SEO?

SEO is ever-changing, and trying to master it can feel like chasing your tail. You know adapting to...

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Grammar exercises on blackboard

4 Conventional Grammar Tips You Shouldn't Follow in the Digital Age

Grammar misconceptions have a way of interrupting your writing flow and sending you into a tailspin...

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Using HubSpot CMS for hosting your website

Beyond HubSpot CRM: Using HubSpot Content Hub® for Managing Your Website

Launching a new website requires significant amounts of research and planning, not to mention major...

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Attracting prospects through the 5 Fundamentals of Inbound Marketing

The 5 Fundamentals of Inbound Marketing

This blog was updated for accuracy and relevance on September 2, 2025.

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desktop and laptop computers sitting on a desk

What Makes a Good Website? [Q&A With a Web Designer]

It’s not an overstatement that in our digital age, your website is one of your business’s most...

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Mastering Social Media for Clubs: Go Beyond Likes and Shares

This blog was updated for accuracy and relevance on August 26, 2025.

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Rogue Valley's Membership and Marketing director knew that reaching prospective members starts with a strong marketing website.

Why Marketing to Prospective Members Starts With a Strong Website

Rogue Valley Country Club (RVCC) raises the bar as a private club that is looking into the future...

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The Hero's Journey: Writing Better Website Copy Builds Trust with Your Audience

You’ve likely heard, “it’s not about you,” but have you heard this in the context of your brand...

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The Glorious Rough Draft: Confessions of a Ghost Writer

“If you’re going to do something right, do it right the first time.” My grandpa said this. He...

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time square with a large number of people walking around

5 Simple Tips to Improve Your Email Workflow

As different types of contacts with various touchpoints pour into your customer relationship...

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woman smiling while working on a pc

The Importance Web Presence Plays in Building Brand Credibility

Do you recall the saying “don’t judge a book by its cover”? Well, you might as well throw that...

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Man with cat reading content online.

Does Content Marketing Still Matter for Your Business?

Much has changed since the “turn of the century.” (We can say that now, right?) The early 2000’s...

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KeywordResearch

SEO & Keyword Research: Voice Search, Intent & Topic Clusters

A lot has changed in the world of content marketing over the last 10 years. From the rise of social...

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Unicorn with the sun behind it

Hiring a Marketing Agency Versus Finding a Unicorn

Finding the right person for an open position in your business has always been challenging and over...

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man golfing with a child

Planning Private Club Marketing During Times of Plenty

For many private clubs and golf communities, the pandemic accelerated national interest in the...

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What Impact Does Social Media Have on Mainstream Media?

Long before the phrase "fake news" was part of social and political vernacular, it was difficult...

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Why Journalists Make the Best Blog Writers

In a piece about the difference between journalists and bloggers, Content Grip points out that the...

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A private club website highlight member benefits

Hole In Ones: Designing the Best Golf Course and Private Club Websites

This blog was updated for relevance and accuracy on September 2, 2025.

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man working in a mine

Mining for Great Content: 4 Story Ideas for Your Private Club Marketing

Many clubs struggle to write content that focuses on their members instead of themselves. Although...

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couple holding hands

Use Blogging To Jumpstart Your Club's Venue Marketing

As a private club marketer, you’ve likely heard that today’s consumers prefer learning about brands...

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Content Marketing Considerations for Clubs (Part 2)

In a recent blog post, we discussed what content marketing is, why blogging on your website is an...

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golf course overlooking water

Strategic Club Marketing Straight from School [Ep. 30]

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her...

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greystone-golf-and-country-club

Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As...

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joel-livingood-interlachen-country-club-pandemic

The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already...

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How to Create Great Club Video Marketing on a Budget – drone shot, golf course, sand traps, private club – StoryTeller

How Private Clubs Can Drive Results with Less Waste Through Video

Private communities are no stranger to stretching their marketing budgets. Whether you've got big...

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group of people with hand together in a circle

The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]

Where were you on Friday, March 13, 2020? For many people, that was decision day - when many...

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The Pinehills_hiking, family, outdoors, private community (Photo credit: The Pinehills)

The Private Golf Community that Came Out of 2020 Stronger with Great Digital Marketing

Despite a downturn in onsite visits, interest in the private club life remained high in 2020, and...

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Connecting Private Club Content to Your Best Stories – StoryTeller

How to Connect Your Club's Stories to Your Prospects' Motivations

As a marketer, data is an essential component for shaping your marketing strategies. The more you...

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new member onboarding technology

More than the Meeting: Step Up Your New Member Onboarding with New Technology

This blog was updated for accuracy and relevance on October 11, 2024. For individuals and families,...

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