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Crushing Club Marketing Blog

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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ed.heil

Meet CEO & President Ed Heil

Meet Ed Heil CEO, President, and Founder of StoryTeller Media and Communications. With roots in sales and journalism, he is the force that keeps us...

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HubSpot Lead Management Map

3 Key Tools for an Effective HubSpot Lead Management System

Successful lead management requires a clean database with actionable information that fits into your overall sales and marketing blueprint. That’s...

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melissa.nault

Meet the Team: Melissa Nault, Web Development Expert

Melissa Nault, or “Mel” as the team affectionately calls her, is StoryTeller’s website development champion. As “Web Design and Developer,” Melissa...

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Membership Referral Programs: 3 Solutions for the Challenges Clubs Face

Few things feel better than getting an email or phone call from one of your favorite members with the contact information for a colleague or friend...

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kathy.heil

Meet the Team: Kathy Heil, "It’s All About Relationships"

Kathy Heil is co-owner of StoryTeller Media & Communications and leads the sales and marketing team. Throughout her career, Kathy has worn many hats...

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people looking at analytics on a table

6 Surefire Ways to Generate Organic Leads and Increase Traffic

Most marketers struggle to increase traffic to their websites, as there are a lot of ways to get from "point A to point B."

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Meet the Team: Nikki Lanzer Highlight Reel

"Meet the Team'' here at StoryTeller Media & Communications! For this edition, we'd like to introduce you to Nikki Lanzer–an invaluable member of our...

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young golfer, marketing to millennials

A Young Golfer's View of Country Club Marketing to Millennials

I’m the type of person who loves everything about the sport of golf. Recently, I’ve become more and more interested in joining a private golf club....

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outsourced lead generation

Outsourced Lead Generation: Why Hire a Marketing Agency?

Many marketers and small business owners think that when it comes to lead generation an internal team is the only way—however, there are a myriad of...

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man writing on white board

Defining Non-Traditional Marketing (and 7 Creative Ideas to Try Today)

In the world of marketing, staying in stride with your competitors often isn't enough to gain momentum and success. Although many companies have...

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Core values, Team culture, Company awards

STMC Impact Award Winners

StoryTeller’s core values (problem solver, lock-down reliable, driven to mastery, inspire by example, and get shit done) are at the center of...

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Man working at on marketing initiatives at computer

7 Undeniable Advantages of Hiring a Lead Generation Agency

Lead generation is at the core of any successful marketing strategy—it is the job of the marketing team to drive demand and interest that ultimately...

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Man in blue shirt on golf course

Attract New Members: Your Private Club Website Isn't Just for Member Engagement

The next generation private club member — your future looks pretty slim without them, yet your current marketing strategy just isn't delivering...

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Modern marketing, image of man blogging, vlogging, and podcasting

Should I Start a Blog, Vlog, or Podcast?

Vlog, blog or podcast? Which one is right for you? A successful digital marketing strategy doesn’t mean doing “a little bit of everything.” Instead,...

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Girl using pen on calculator planning private club marketing budget.

Planning and Pitching Your Private Club Marketing Budget

Like most businesses, private clubs tend to underspend on marketing. Your club has a logo, website, and marketing materials, which is the foundation...

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Marketing agencies Minneapolis, minneapolis marketing agencies

Our Favorite Minneapolis Marketing Agencies

It's difficult to make broad comparisons between marketing agencies in Minneapolis and those in other parts of the country, as the quality and...

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follow our starting a podcast checklist for your podcast checklist

StoryTeller’s Guide to Launching a Podcast

Podcasts continue to be a great way to connect with people and get your message out. Newly released data from Q3 2022 shows that 18% of Americans...

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