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Editorial Meetings that Fuel Interesting Brand Stories
“We have too many meetings!” “We don’t have enough time.” “We’re understaffed.” These are a few of the reasons I hear to explain why marketing teams...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Enhance Your Marketing Efforts with Journalistic Brand Content
Some of my fellow StoryTellers recently attended the Minneapolis/St. Paul Business Journal’s event surrounding their annual 40 Under 40 publication,...
How to Use Content Marketing to Grow Your Online Footprint
According to Mintel, 70 percent of American consumers shop online. That means more than 200 million people have access to your digital footprint. I’m...
How to Use HubSpot Lead Flows to Convert More Website Visitors
You teeter on a fine line when asking your visitors for too much information in a form or when disrupting them from their main intent when visiting...
5 Hidden Risks of Creating Boring Content
Is there anything worse than bad TV? You know, the kind of show that sounds just good enough to watch, but once you tune in you can’t get off the...
Why Storytelling for Business Matters and How to Start
“We have an important story to tell,” is something I hear from business owners quite often. They then proceed to tell me about their story of value,...
5 Steps to Sourcing Content to Improve Your Website, Blogs, and Videos
All great ideas are made better when they are supported by other great ideas. This is especially true in inbound marketing, where we aim to spark...
Marketing ROI Reporting Templates and Tools That Really Rock
Proving the value of your marketing efforts is absolutely essential, but that doesn’t mean that you want to spend hours and hours creating customized...
5 Powerful Hacks to Boost Landing Page Conversion
Your landing pages are the worker collecting tickets for the Ferris Wheel at the carnival. They can either calm fears and encourage people to take...
Creating a Content Strategy That Will stand the Test of Time
In a meeting with a client a few weeks ago, we reviewed potential blog post titles. We were excited — the topics looked informative and helpful and...
Utilizing PPC Campaigns to Support Your Organic Content Strategy
When piecing together your digital marketing strategy, the list of tactics can be overwhelming and it may seem difficult to decide where to place...
5 Stellar Pop-Up and Overlay CTAs that Convert (and a Few That Don't)
Here’s how it goes: you are scrolling through the feed of your favorite social media network and you see a brilliant, compelling headline. It offers...
3 Simple Ways to Engage Your Website Visitors
Captivating visitors should be the top priority of your website. With viewer attention spans dwindling and online competition rising, it has become...
Why Organic Search Beats Paid Search Over the Long Term
Quickly, answer this — do you click on “ads” when you’re searching for something on Google? If you’re like most people, you answer this with a...
How to Create an Effective Content Calendar for Your Team
Content calendar problems fall into two categories: either there’s not enough content or too much. Some businesses start blogs, only to abandon them...
5 Content Marketing Lies You Need to Stop Believing
Not all content is created equal. Marketing automation, social media, and the internet as a whole have lowered the barriers of publishing and...
What You Need to Know Before Hiring a Digital Marketing Agency
Erik Saltvold knows things about digital marketing agencies that agencies don't even know about themselves. In the past eight years, he's worked with...
A Talk with John Arms: The Power of Online Video Advertising
“2017 is going to be an inflection point when it comes to online video” according to John Arms, CEO of Minneapolis-based Wingnut Advertising. Arms...