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Why Organic Search Beats Paid Search Over the Long Term
Quickly, answer this — do you click on “ads” when you’re searching for something on Google? If you’re like most people, you answer this with a...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
How to Create an Effective Content Calendar for Your Team
Content calendar problems fall into two categories: either there’s not enough content or too much. Some businesses start blogs, only to abandon them...
5 Content Marketing Lies You Need to Stop Believing
Not all content is created equal. Marketing automation, social media, and the internet as a whole have lowered the barriers of publishing and...
What You Need to Know Before Hiring a Digital Marketing Agency
Erik Saltvold knows things about digital marketing agencies that agencies don't even know about themselves. In the past eight years, he's worked with...
A Talk with John Arms: The Power of Online Video Advertising
“2017 is going to be an inflection point when it comes to online video” according to John Arms, CEO of Minneapolis-based Wingnut Advertising. Arms...
Why Sales is a Crucial Part of Your Content Marketing Team
If you have a blog (and I hope by now you do), there’s a good chance that the majority of your content is being written by your marketing team. Have...
5 Journalism Principles that Should Guide Your Content Strategy
I'm surprised by how often people question me when I compare content marketing to journalism. Perhaps it's my newsroom background, but it seems...
The Fall of Traditional Media and Rise of Content Marketing
Much has been written about the fall of traditional media, but I had a front row seat. I lived through it as a producer for 30-years at one of...
Content Marketing is Growing, is Quality Content Lacking?
B2B marketers are making content marketing a higher priority and they feel they are doing a better job adjusting their strategy and actually creating...
Making Content Marketing Your Best Lead Gen Tool
Finger-pointing between sales and marketing has been one of the oldest business blame games for years. Sales complains that marketing doesn’t do...
[REVIEW] HubSpot Content Marketing Certification
As a content marketer working on the HubSpot platform, I'm thrilled with the newly-created Content Marketing Certification. Why? Because it puts...
StoryTeller Wins 4th Midwest Regional Emmy® Award
From the beginning, I thought it would be fun to have a video company that could produce video content powerful enough to win awards. Back in 2005, I...
Understanding the Building Blocks for an Inbound Marketing Pricing Retainer
Whether you are a B2B or B2C marketer, a small or mid-sized company, in just about any industry today, you share the same marketing challenges; you...
5 Ways to Tell Your Story So People Actually Care
One of the most common challenges I hear from business leaders and marketers is this: “We have a hard time telling our story”. They have a desire to...
61 Inbound Marketing Tools to Boost Website Performance
The inbound marketing methodology, at its core, is actually pretty simple and easy to understand. It consists of 5 main components: Attract visitors...
Find and Share the Inspirational Stories in Your Company
Identifying inspirational stories within your company is a challenging proposition. Not because they don’t exist, but because we sometimes overlook...
3 Rules for Successful Higher Education Lead Generation
It's no secret that the higher education landscape has become increasingly competitive, especially with easy access to the internet. According to a...
How to Stand Out When Applying for a Digital Marketing Role
On one hand, there’s never been an easier time to look for a job. The internet changed the landscape for both recruiting and job seeking in ways that...