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Beginners Analytics: Five Fundamentals of Tracking Marketing ROI
Return on investment (ROI) is simple in theory: How much are you spending on your marketing, and how does that expense compare with how much business...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Big Questions: What Makes a Story Newsworthy?
Have you ever noticed how often Time and Newsweek have the same cover stories? It's almost like they get together to compare notes, although we all...
One Dangerous Mistake is Preventing Successful Buyer Persona Development
I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous...
Why Authentic Content May Be The Only Way to Reach Millennial Shoppers
Did you know millennials now outnumber baby boomers and have become the largest generation in the U.S., representing more than a quarter of the...
Winning Webinar Best Practices that Will Skyrocket Your Success [VIDEO]
Webinars are a great way to connect with your prospects online, but just like any marketing tactic, there are a lot of things that you need to...
When Does It Make Sense to Outsource Content Marketing?
How long does it typically take you to write a 500-word blog post for your company? If your answer is less than an hour, congratulations! You're in...
Closed Loop Reporting: Setting Goals to Get Sales and Marketing on the Same Team
Sales Manager: “We didn’t achieve our revenue goals this quarter, let’s talk about what needs to change for us to hit our numbers next quarter.”...
Uncover Your Company Stories Like a Veteran Reporter
Darcy Pohland was known for her ability to dig up stories like few other reporters in the Twin Cities television news market. Bound to a wheelchair...
25 Marketing Tasks To Do When Your Brain Has Checked Out for the Day
Rallying at the end of the day to get important tasks accomplished can be tough, but that doesn't mean that you should sit on Facebook and pretend to...
Stop Creating High-Level Fluffy Content That No One is Reading
It’s an ongoing problem: marketers and business leaders are creating content that isn’t thought through properly. It is too high level, too fluffy,...
Editorial Meetings that Fuel Interesting Brand Stories
“We have too many meetings!” “We don’t have enough time.” “We’re understaffed.” These are a few of the reasons I hear to explain why marketing teams...
Enhance Your Marketing Efforts with Journalistic Brand Content
Some of my fellow StoryTellers recently attended the Minneapolis/St. Paul Business Journal’s event surrounding their annual 40 Under 40 publication,...
How to Use Content Marketing to Grow Your Online Footprint
According to Mintel, 70 percent of American consumers shop online. That means more than 200 million people have access to your digital footprint. I’m...
How to Use HubSpot Lead Flows to Convert More Website Visitors
You teeter on a fine line when asking your visitors for too much information in a form or when disrupting them from their main intent when visiting...
5 Hidden Risks of Creating Boring Content
Is there anything worse than bad TV? You know, the kind of show that sounds just good enough to watch, but once you tune in you can’t get off the...
Why Storytelling for Business Matters and How to Start
“We have an important story to tell,” is something I hear from business owners quite often. They then proceed to tell me about their story of value,...
5 Steps to Sourcing Content to Improve Your Website, Blogs, and Videos
All great ideas are made better when they are supported by other great ideas. This is especially true in inbound marketing, where we aim to spark...
Marketing ROI Reporting Templates and Tools That Really Rock
Proving the value of your marketing efforts is absolutely essential, but that doesn’t mean that you want to spend hours and hours creating customized...