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How We Turned Our Internal Communications Upside Down (Jackie Singleton) [Episode 3]
How does a club with more than 130-years of history transform its member communication and drive engagement? With tremendous vision, team buy-in, and...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Telling Your Club Story Through Your Branding (Derek Sussner) [Episode 2]
How do you appeal to the younger generation without alienating your traditional member base? That's a question confronting private clubs across the...
More Traffic, Less Work: Boost Blog Traffic Without Writing a New Post
It's a generally accepted truth that if you want more traffic, you just need to create more content. More blogs and website pages mean more...
Video Storytelling Creates Connections for Private Clubs
If you ask a private club marketer where their best prospects come from, chances are they will tell you from referrals. You know, word of mouth...
Transforming Your Club to Digital Marketing (Ruth Glaser) [Episode 1]
If you're looking for a club marketing pioneer, look no further than Ruth Glaser, director of sales and marketing at Hazeltine National Golf Club in...
6 Tested Ways to Grow Blog Traffic to Your Website
More blog traffic — a dream for all inbound and content marketers, right? Unfortunately, there is no magic formula for driving more viewers to your...
17+ Must-Have HubSpot Integrations for Your Sales and Marketing Needs
As a millennial marketer, I love data in every shape and size. Gathering information on my target audience and specific sales leads allows me to...
How I Used Data Analytics to Increase Our Content Quality
In the quickly-evolving digital marketing space, it can be so easy to get distracted by all the shiny new strategies, tools, and tactics. It’s so...
Content Metrics: 5 Trackable Targets to Help You Reach Your Goals
We all know that great content lies at the heart of any winning digital marketing strategy. Yet how can you tell if your content is achieving its...
Why Inbound Marketing Should Be Part of Your Golf Marketing Plan
We've seen inbound marketing work as an effective strategy for a wide variety of industries — but one industry stands out as one of the greatest fit...
HubSpot is Breaking Up with the Keyword Tool, Here's What to Do Next
If you haven't heard the news, HubSpot is sunsetting their keywords tool. The company has spent the better part of the last 10 years preaching the...
Align Content to the Sales Process To Get Better Marketing Results
If your idea of content marketing stops with blog posts, your marketing goals may be in trouble. Okay, so that may be a bit extreme, however, it's...
5 Tips to Increase the Conversion Rate of Your Landing Page
Landing pages are very important to your lead generation strategy. This is why a lot of marketers and business owners spend their time driving...
Skol Minnesota: 7 Lessons Marketers Can Learn from the Vikings
It's hard to live in Minnesota without relating everything to the Minnesota Vikings these days. In case you missed it, the Vikings beat the New...
Why Blog? A Scalable Process for Increasing Your SEO
According to Keywords Everywhere, 880 people are looking for the answer to the question, "why blog?" every single month, which tells us that blogging...
6 Tools to Supercharge Your Content Marketing Results
Being a content marketer is no easy task. Every day we are battling changing algorithms and chasing more and more data — and this is on top of...
How to Get the Most Out of Your Marketing Internship
So, you are interested in a marketing internship? That's awesome! Internships are the perfect stepping stone to more long-term marketing jobs. While...
Struggling with HubSpot? 6 Signs It Might Be Your Marketing Strategy
A lot of marketers using HubSpot believe they will have more leads coming in the door than they can handle simply by subscribing to the software....