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Effective Communication: Skills to Help Your Club Thrive (Kevin MacDonald) [Episode 8]
When things go wrong, we like to point the finger at people or policies, putting the blame on individual personalities or misguided plans. But more...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
Storytelling for Clubs [Episode 7]
Storytelling has become popular vernacular in the marketing world, and why not? We love stories! Especially stories that inspire us or make us feel...
Drone Footage at Your Club : DIY and Hiring a Pro (Flight Creative Media) [Episode 6]
Breathtaking aerial videography used to cost thousands of dollars to capture, but with drone technology, that has changed. Thanks to drone...
Email Marketing that Engages Your Members (Mike Donnelly) [Episode 5]
Email has changed the way we communicate. We don't talk on the phone nearly as much as we used to, and we don't even meet in person quite as much,...
Membership Marketing Starts With Lead Management
I recently sat down with leading-edge private club marketer, Ruth Glaser, who was instrumental in helping Hazeltine National Golf Club integrate...
Creating a Lead Management Process that Drives Leads (Evan Dean) [Episode 4]
It's been proven for years that businesses that blog receive more leads than those that do not. Even businesses like private clubs are benefitting...
How We Turned Our Internal Communications Upside Down (Jackie Singleton) [Episode 3]
How does a club with more than 130-years of history transform its member communication and drive engagement? With tremendous vision, team buy-in, and...
Telling Your Club Story Through Your Branding (Derek Sussner) [Episode 2]
How do you appeal to the younger generation without alienating your traditional member base? That's a question confronting private clubs across the...
More Traffic, Less Work: Boost Blog Traffic Without Writing a New Post
It's a generally accepted truth that if you want more traffic, you just need to create more content. More blogs and website pages mean more...
Video Storytelling Creates Connections for Private Clubs
If you ask a private club marketer where their best prospects come from, chances are they will tell you from referrals. You know, word of mouth...
Transforming Your Club to Digital Marketing (Ruth Glaser) [Episode 1]
If you're looking for a club marketing pioneer, look no further than Ruth Glaser, director of sales and marketing at Hazeltine National Golf Club in...
6 Tested Ways to Grow Blog Traffic to Your Website
More blog traffic — a dream for all inbound and content marketers, right? Unfortunately, there is no magic formula for driving more viewers to your...
17+ Must-Have HubSpot Integrations for Your Sales and Marketing Needs
As a millennial marketer, I love data in every shape and size. Gathering information on my target audience and specific sales leads allows me to...
How I Used Data Analytics to Increase Our Content Quality
In the quickly-evolving digital marketing space, it can be so easy to get distracted by all the shiny new strategies, tools, and tactics. It’s so...
Content Metrics: 5 Trackable Targets to Help You Reach Your Goals
We all know that great content lies at the heart of any winning digital marketing strategy. Yet how can you tell if your content is achieving its...
Why Inbound Marketing Should Be Part of Your Golf Marketing Plan
We've seen inbound marketing work as an effective strategy for a wide variety of industries — but one industry stands out as one of the greatest fit...
HubSpot is Breaking Up with the Keyword Tool, Here's What to Do Next
If you haven't heard the news, HubSpot is sunsetting their keywords tool. The company has spent the better part of the last 10 years preaching the...
Align Content to the Sales Process To Get Better Marketing Results
If your idea of content marketing stops with blog posts, your marketing goals may be in trouble. Okay, so that may be a bit extreme, however, it's...