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Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
An Outsider's Perspective on Private Club Marketing
The national number of full-service country clubs continues to decline. We are all too aware of the reasons why this is happening: aging long-time...
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Don't Be a Marketing Zombie: Write Engaging Blogs not Blaaaaaaaghs
I can't take it anymore — these things are everywhere and they are eating people's brains for lunch! We as marketers are guilty of creating really...
Building the Perfect Club Website (Joe Jerome) [Episode 11]
When did you last update your club website? If it's been more than three years, you're likely not realizing the full potential of your online...
Creating Quality Content with a Clear, Non-Aggressive Call to Action
SEO and social media are effective ways to attract potential customers to your website, but once those visitors arrive, what do you want them to do?...
Search Marketing Isn't Just "Golf Club Near Me" (Mike McAnally) [Episode 10]
Do you still expect people to find your club by typing "golf club near me" into their favorite search engine? That might have worked in the past, but...
Bold Leadership: How Robert Sereci Drives Innovation at Medinah [Episode 9]
Robert Sereci has a unique background and a unique approach to leadership as the general manager at Medinah Country Club, just outside of Chicago....
The Top Four Marketing Automation Software Options for Small Businesses
Sustaining a solid content marketing strategy can sometimes be overwhelming for small businesses. There are so many moving parts to manage — and...
Effective Communication: Skills to Help Your Club Thrive (Kevin MacDonald) [Episode 8]
When things go wrong, we like to point the finger at people or policies, putting the blame on individual personalities or misguided plans. But more...
Storytelling for Clubs [Episode 7]
Storytelling has become popular vernacular in the marketing world, and why not? We love stories! Especially stories that inspire us or make us feel...
Drone Footage at Your Club : DIY and Hiring a Pro (Flight Creative Media) [Episode 6]
Breathtaking aerial videography used to cost thousands of dollars to capture, but with drone technology, that has changed. Thanks to drone...
Email Marketing that Engages Your Members (Mike Donnelly) [Episode 5]
Email has changed the way we communicate. We don't talk on the phone nearly as much as we used to, and we don't even meet in person quite as much,...
Membership Marketing Starts With Lead Management
I recently sat down with leading-edge private club marketer, Ruth Glaser, who was instrumental in helping Hazeltine National Golf Club integrate...
Creating a Lead Management Process that Drives Leads (Evan Dean) [Episode 4]
It's been proven for years that businesses that blog receive more leads than those that do not. Even businesses like private clubs are benefitting...
How We Turned Our Internal Communications Upside Down (Jackie Singleton) [Episode 3]
How does a club with more than 130-years of history transform its member communication and drive engagement? With tremendous vision, team buy-in, and...
Telling Your Club Story Through Your Branding (Derek Sussner) [Episode 2]
How do you appeal to the younger generation without alienating your traditional member base? That's a question confronting private clubs across the...
More Traffic, Less Work: Boost Blog Traffic Without Writing a New Post
It's a generally accepted truth that if you want more traffic, you just need to create more content. More blogs and website pages mean more...
Video Storytelling Creates Connections for Private Clubs
If you ask a private club marketer where their best prospects come from, chances are they will tell you from referrals. You know, word of mouth...