Crushing Club Marketing Blog

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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Creating a Content Strategy That Will stand the Test of Time

In a meeting with a client a few weeks ago, we reviewed potential blog post titles. We were excited...

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Utilizing PPC Campaigns to Support Your Organic Content Strategy

When piecing together your digital marketing strategy, the list of tactics can be overwhelming and...

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5 Stellar Pop-Up and Overlay CTAs that Convert (and a Few That Don't)

Here’s how it goes: you are scrolling through the feed of your favorite social media network and...

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3 Simple Ways to Engage Your Website Visitors

Captivating visitors should be the top priority of your website. With viewer attention spans...

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Why Organic Search Beats Paid Search Over the Long Term

Quickly, answer this — do you click on “ads” when you’re searching for something on Google? If...

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How to Create an Effective Content Calendar for Your Team

Content calendar problems fall into two categories: either there’s not enough content or too much....

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5 Content Marketing Lies You Need to Stop Believing

Not all content is created equal. Marketing automation, social media, and the internet as a whole...

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What You Need to Know Before Hiring a Digital Marketing Agency

Erik Saltvold knows things about digital marketing agencies that agencies don't even know about...

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A Talk with John Arms: The Power of Online Video Advertising

“2017 is going to be an inflection point when it comes to online video” according to John Arms, CEO...

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Why Sales is a Crucial Part of Your Content Marketing Team

If you have a blog (and I hope by now you do), there’s a good chance that the majority of your...

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5 Journalism Principles that Should Guide Your Content Strategy

I'm surprised by how often people question me when I compare content marketing to journalism....

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The Fall of Traditional Media and Rise of Content Marketing

Much has been written about the fall of traditional media, but I had a front row seat. I lived...

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Content Marketing is Growing, is Quality Content Lacking?

B2B marketers are making content marketing a higher priority and they feel they are doing a better...

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Making Content Marketing Your Best Lead Gen Tool

Finger-pointing between sales and marketing has been one of the oldest business blame games for...

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[REVIEW] HubSpot Content Marketing Certification

As a content marketer working on the HubSpot platform, I'm thrilled with the newly-created Content...

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StoryTeller Wins 4th Midwest Regional Emmy® Award

From the beginning, I thought it would be fun to have a video company that could produce video...

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Building Blocks for an Inbound Marketing Pricing Retainer

Understanding the Building Blocks for an Inbound Marketing Pricing Retainer

Whether you are a B2B or B2C marketer, a small or mid-sized company, in just about any industry...

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5 Ways to Tell Your Story So People Actually Care

One of the most common challenges I hear from business leaders and marketers is this: “We have a...

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61 Inbound Marketing Tools to Boost Website Performance

The inbound marketing methodology, at its core, is actually pretty simple and easy to understand....

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Find and Share the Inspirational Stories in Your Company

Identifying inspirational stories within your company is a challenging proposition. Not because...

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3 Rules for Successful Higher Education Lead Generation

It's no secret that the higher education landscape has become increasingly competitive, especially...

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How to Stand Out When Applying for a Digital Marketing Role

On one hand, there’s never been an easier time to look for a job. The internet changed the...

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How to Find the Right Content Marketing Agency for YOUR Company

According to a recent study of Digital Marketing Agencies, over 60% of brands who utilize an...

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Common Marketing Questions: Do People Read Blogs?

Did you ever notice how many times we use words that don't really mean what we're saying?...

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4 Undeniable Benefits of Webinars for Lead Generation

Businesses are always looking for ways to generate new leads for the sales team. There are a lot of...

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Understanding Facebook Live Video for Pages and Brands

Hey marketers, do you remember the glory days of Facebook when you could publish a post and a large...

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9 Pieces of Essential Website Advice for Digital Marketers

Whether you realize it or not, your website is the cornerstone of all your marketing efforts, and...

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35 Inspiring Quotes from Content Marketing Experts

Whether you're on your first cup of coffee for the morning or pushing through the last half hour of...

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The One Simple Question to Help Identify the Elements of a Story

I learned one of the most important lessons of my career before it actually began. The key question...

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How to Create the Best PPC Campaigns for Lead Conversion

I’ve been around B2B Lead Gen Pay Per Click (PPC) campaigns long enough to know that they can go...

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