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The Modern Marketing Playbook: New Tactics to Try in 2019
With the start of a new year, comes the exciting opportunity to make a refreshing new start. The gyms are flooded with people trying to reach their...
Crushing Club Marketing Blog
Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
StoryTeller Book Club: Our Favorite Reads From 2018
It should come as no surprise that many of us at StoryTeller love to read. Some of us live for books that push us professionally and relationally —...
Club Marketing for Multiple Generations [Episode 21]
You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests....
How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]
Adapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in...
The Right Match: Online Process Connects Clubs and Prospective Members
What if finding your ideal golf club was like online dating? You get matched with the club that’s right for you based on location, commonalities, and...
Choosing a CRM that Works for Your Private Club [Episode 18]
The sales cycle in the private club industry can be a long one. It might even take years from the time a prospective member expresses interest to the...
5 Unique Promotion Ideas for Marketing and Brand Awareness in 2019
As we kick off the new year, it can be difficult to come up with new, creative and unique promotional ideas that will help you meet your goals. If...
Making Video Accessible for Your Club (Jason Hsaio) [Episode 17]
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer, you’re probably nodding your head. It’s a perpetual...
From Boomers to Millennials: Club Marketing Across Generations [Episode 16]
Connecting with your target audience is essentially the purpose of marketing. The challenge is relating to an audience that continues to evolve. From...
How to Use Net Promoter Score to Optimize Your Customer Experience
Right now, you're likely reading this article on your phone, tablet, computer, or somebody might have even texted or emailed you the link, you name...
Don't Forget About Content When You Outsource Lead Generation
Every company wants to exceed their business and sales goals. But what happens when you don’t have the right internal team members or infrastructure...
Financial Sustainability for Clubs Starts with Solid Club Operations [Episode 15]
The road to sustainability for private clubs is one that requires vision and discipline, according to Professional Club Marketing Association...
INBOUND 2018 Recap: Our Favorite Sessions and Takeaways
Sadly, #INBOUND18 has come and gone! Five members of the StoryTeller team spent the week sharing insights, links, and takeaways from their favorite...
Minneapolis/St. Paul Business Journal Names StoryTeller a 2018 Best Places to Work
For the past 20 years, the Minneapolis/St. Paul Business Journal's Best Places to Work list has been a Minnesota tradition — a must-read issue...
Creating a Sales Culture: Driving Exponential Growth at Columbine CC
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the last three years due to what, Director of Sales and...
Attract, Convert, Close: Free Tools to Modernize Your Club Marketing
If it's your job to get new members to join your club, you know traditional club marketing methods don’t yield great results. If you’ve been inspired...
What Facebook's Changes Mean for Your Private Club (Shanna Bright) [Episode 13]
Social media is a huge part of our lives today. Even if your club isn’t engaged in social media, there’s a good chance that people who ARE engaged...
Writing for Results: Anatomy of a Great Lead Nurturing Campaign
So, you've offered gated content on your website, and now you've gotten clicks and form submissions. Great news, you've got leads you always wanted!...