Why Every Club Leader Needs a Crisis Management Plan
When most private club leaders think about crisis management, they picture large corporations in the headlines—national chains dealing with food...
Welcoming Teddy Heil: Driving Client Growth with HubSpot
We’re excited to introduce Teddy Heil, the newest addition to the StoryTeller team! As a member of our growth team, Teddy brings a strong background...
The Impact of Behavioral Assessments on Club Culture: A Conversation with Jodie Cunningham
When it comes to hiring in private clubs, speed often matters—but so does precision. Every new team member shapes the member experience and, in turn,...
Navigating Club Finances: A Smarter Approach to Dues and Initiation Fees
In the world of private clubs, continually adjusting initiation fees and membership dues has become a common practice. While these changes might seem...
Change Communication: Why Communication is the Key to Private Club Success
In a recent episode of the Crushing Club Marketing podcast, Ed spoke with Bret Gallaway, a change management and communications expert. Bret brings...
20 Essential Video Production Questions to Ask Before Creating a Private Club Video
In the private club industry, storytelling is a proven approach for clubs to differentiate themselves. Your club’s identity, culture, and member...
Private Club Waitlists and Member Attrition: What the Data Tells Us
The private club industry has seen remarkable growth since 2020, with waitlists becoming the norm and averaging 70 prospective members per club. But...
5 Website Features That Help Private Clubs Attract New Members
Keeping your club’s waitlist full is no small task. Even with top-tier amenities and a strong community, if potential members can’t find your club...
Celebrating Excellence at StoryTeller: 2025 Impact Awards
At StoryTeller, we believe that impactful work is driven by people who make an impact. For 2024, we had the honor of distributing three awards to...
From Committee-Led to CEO Driven: Modernizing Private Club Leadership
For years, private club governance has followed this familiar structure: committees make decisions, boards oversee operations, and general managers...
Marketing Tune-Up for Private Clubs: A 2025 Strategy Guide
2025 is here, and with the new year comes fresh opportunities—and fresh challenges—for private club marketing. Membership expectations are evolving,...
What Private Club Leaders Need to Know Before Capturing Golf Course Drone Footage
Drone footage has become a staple of modern private club imagery. However, there’s still a stark difference between basic aerial shots and...
Redesigning your Club Website? Why Images Matter
Websites have evolved far beyond basic information hubs. They’re now platforms for storytelling—able to engage, inspire, and foster connections. For...
Meet the Team: Sydney Eltgroth, StoryTeller’s Newest Content Associate
Meet Sydney Eltgroth, the newest member of the StoryTeller team! With a strong foundation in journalism and a passion for strategic storytelling,...
Creating an Immersive Website That Tells Your Club's Story
Did you know it takes only 0.05 seconds for someone to form an opinion about your website? That means everything—fonts, colors, images—plays a role...
Learn from the Pros: Website Redesign FAQs
Redesigning a website can feel overwhelming, especially if you have limited experience with the challenging process. To help you take this first...
Private Club Marketing: Website Redesign Mistakes to Avoid
In today’s digital age, private clubs are beginning to understand the value of having a solid online presence. Gone are the days when a simple splash...
Meet the Team: Nick Ehrenberg, Senior Content Strategist
Meet the Team: Nick Ehrenberg, Senior Content Strategist Nick Ehrenberg joins StoryTeller Club Marketing as our newest Senior Content Strategist,...