Kathy Heil

Kathy Heil is a Partner at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Kathy has 26 years of sales experience in both print and digital communications. Kathy blogs about inbound marketing, business development and client relations.

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Storytelling for Clubs: How to Share Your Club's Undiscovered Stories

More now than ever, we are spending a lot of time on our digital devices, which means – so are your...

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Lead Nurturing: How to Turn Old Inquiries Into New Members

Do you have a mild twinge of terror six weeks before the start of a new season as you stare at a...

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StoryTeller Book Club: Our Favorite Reads From 2018

It should come as no surprise that many of us at StoryTeller love to read. Some of us live for...

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An Outsider's Perspective on Private Club Marketing

The national number of full-service country clubs continues to decline. We are all too aware of the...

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Membership Marketing Starts With Lead Management

I recently sat down with leading-edge private club marketer, Ruth Glaser, who was instrumental in...

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Video Storytelling Creates Connections for Private Clubs

This blog was updated for accuracy and relevance on March 6, 2025.

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How to Get the Most Out of Your Marketing Internship

So, you are interested in a marketing internship? That's awesome! Internships are the perfect...

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Content Pillars: New SEO Tactic Answers the Long-Form Content Question

Clusters and silos and pillars, oh my! No need to click your red slippers together–just sit back,...

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The Inbound Investment: How to Plan Your Marketing Budget

It's already Decemeber, and as focused as you may be trying to make sure you finish the year strong...

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Don't Waste Time Writing Company Blogs Until You Do These 6 Things

Company blogs are an essential part of modern day marketing and brand journalism. I think most...

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Blogging is About Showcasing Your Thought Leadership

This may not come as a big surprise to you, but people buy from people. Yes, even though we’ve...

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Why Sales is a Crucial Part of Your Content Marketing Team

If you have a blog (and I hope by now you do), there’s a good chance that the majority of your...

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Building Blocks for an Inbound Marketing Pricing Retainer

Understanding the Building Blocks for an Inbound Marketing Pricing Retainer

Whether you are a B2B or B2C marketer, a small or mid-sized company, in just about any industry...

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How to Stand Out When Applying for a Digital Marketing Role

On one hand, there’s never been an easier time to look for a job. The internet changed the...

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How to Find the Right Content Marketing Agency for YOUR Company

According to a recent study of Digital Marketing Agencies, over 60% of brands who utilize an...

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Harnessing the Power of Digital Marketing: It's All About Strategy

This blog was updated for relevance and accuracy on December 17, 2024.

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Attract, Convert, Close: Benefits of a CRM for Sales & Marketing

Editor's Note: This blog was originally published in 2015 and was updated in October 2023. Chances...

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HubSpot Help: What it Takes to Make the HubSpot Machine Run

Congratulations! You have made an awesome and game-changing decision by signing on the dotted...

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5 Ways Marketing Automation Shortens the Sales Cycle

Love it or hate it, marketing automation is here to stay and your sales team should be leading the...

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Why Warm, Inbound Leads Trump Cold Calls

3 Benefits to Warm Sales Leads You do your research, you identify your prospect, get your elevator...

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Getting to know one of the Minneapolis Power 50 winners, Ed Heil

If you know Ed Heil, you know that there's not much he can't accomplish when he sets his mind to...

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