Understanding the Rules Around 501(c)(7) Marketing
It’s 2020, the beginning of a new decade. It’s a time for new ideas, new conversations in boardrooms, and a new understanding of what is needed to...
Give Your Membership Marketing a Boost in 2020 with These 6 Tactics
A new year is upon us, which means it’s time for New Year’s Resolutions. But I’m not talking about the typical kind of resolution like eating less...
Getting Private Club Board Buy-In [WEBINAR]
In this month’s Crushing Club Academy webinar series, Valley Country Club’s membership director, Lisa Schmid shares how she is going to transform...
[Case Study] Barton Hills 90-Day Membership Push
Barton Hills is an upscale country club in Ann Arbor, Michigan with a prestigious Donald Ross-designed golf course. Yet, despite their storied...
How to Turn Club Marketing Data into Members
Let’s agree on a few things as it relates to the way we connect as people. We have become a very impatient society -- And when we are making any kind...
Does Your Membership Director Have the Right Tools and Skills?
For the average private club, every inbound sales lead has the potential to become not only a new member, but also a dependable stream of repeat...
Modernizing Membership Marketing Begins in the Boardroom
From coast to coast, there is fantastic momentum sweeping across the private club industry. Renovations on and around the course are taking place...
Innovation With Club Marketing Starts With Technology and Data
Having just attended the #CMAA19 World Conference in Nashville, I was not surprised to hear a few consistent themes that permeated throughout...
Should I Show Pricing on My Club Website?
I did a little experiment recently. I wanted to know what people are Googling when looking into private club membership. So, I chose a dozen random...
Storytelling for Clubs: How to Share Your Club's Undiscovered Stories
More now than ever, we are spending a lot of time on our digital devices, which means – so are your prospects. We know we can’t physically bring all...
Lead Nurturing: How to Turn Old Inquiries Into New Members
Do you have a mild twinge of terror six weeks before the start of a new season as you stare at a blank spreadsheet or empty inbox and wonder where...
StoryTeller Book Club: Our Favorite Reads From 2018
It should come as no surprise that many of us at StoryTeller love to read. Some of us live for books that push us professionally and relationally —...
An Outsider's Perspective on Private Club Marketing
The national number of full-service country clubs continues to decline. We are all too aware of the reasons why this is happening: aging long-time...
Membership Marketing Starts With Lead Management
I recently sat down with leading-edge private club marketer, Ruth Glaser, who was instrumental in helping Hazeltine National Golf Club integrate...
Video Storytelling Creates Connections for Private Clubs
If you ask a private club marketer where their best prospects come from, chances are they will tell you from referrals. You know, word of mouth...
How to Get the Most Out of Your Marketing Internship
So, you are interested in a marketing internship? That's awesome! Internships are the perfect stepping stone to more long-term marketing jobs. While...
Content Pillars: New SEO Tactic Answers the Long-Form Content Question
Clusters and silos and pillars, oh my! No need to click your red slippers together–just sit back, relax, and we’ll help you unpack some of the most...
The Inbound Investment: How to Plan Your Marketing Budget
It's already Decemeber, and as focused as you may be trying to make sure you finish the year strong and hit your sales goals, it's incumbent upon you...