Paul Apap — The Most Unselfish Person: Stories for the Soul [VIDEO]
Paul Apap takes on ALS with courage and an unselfish heart. Selflessness. It's a trait that is admired and difficult for most of us to practice, let...
Timing is Everything: Understanding the Best Times to Pitch Media
Understanding the best time to pitch the media can make or break your attempt to garner the attention of the local news media. Interestingly, most...
Social Media is a Dialogue, Not a Monologue
I was reading a book the other day (PR 2.0: New Media, New Tools, New Audiences - check it out) that suggested that PR is moving back to it's...