From Boomers to Millennials: Club Marketing Across Generations [Episode 16]
Connecting with your target audience is essentially the purpose of marketing. The challenge is relating to an audience that continues to evolve. From...
Financial Sustainability for Clubs Starts with Solid Club Operations [Episode 15]
The road to sustainability for private clubs is one that requires vision and discipline, according to Professional Club Marketing Association...
Minneapolis/St. Paul Business Journal Names StoryTeller a 2018 Best Places to Work
For the past 20 years, the Minneapolis/St. Paul Business Journal's Best Places to Work list has been a Minnesota tradition — a must-read issue...
Creating a Sales Culture: Driving Exponential Growth at Columbine CC
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the last three years due to what, Director of Sales and...
What Facebook's Changes Mean for Your Private Club (Shanna Bright) [Episode 13]
Social media is a huge part of our lives today. Even if your club isn’t engaged in social media, there’s a good chance that people who ARE engaged...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
Building the Perfect Club Website (Joe Jerome) [Episode 11]
When did you last update your club website? If it's been more than three years, you're likely not realizing the full potential of your online...
Search Marketing Isn't Just "Golf Club Near Me" (Mike McAnally) [Episode 10]
Do you still expect people to find your club by typing "golf club near me" into their favorite search engine? That might have worked in the past, but...
Bold Leadership: How Robert Sereci Drives Innovation at Medinah [Episode 9]
Robert Sereci has a unique background and a unique approach to leadership as the general manager at Medinah Country Club, just outside of Chicago....
Effective Communication: Skills to Help Your Club Thrive (Kevin MacDonald) [Episode 8]
When things go wrong, we like to point the finger at people or policies, putting the blame on individual personalities or misguided plans. But more...
Storytelling for Clubs [Episode 7]
Storytelling has become popular vernacular in the marketing world, and why not? We love stories! Especially stories that inspire us or make us feel...
Drone Footage at Your Club : DIY and Hiring a Pro (Flight Creative Media) [Episode 6]
Breathtaking aerial videography used to cost thousands of dollars to capture, but with drone technology, that has changed. Thanks to drone...
Email Marketing that Engages Your Members (Mike Donnelly) [Episode 5]
Email has changed the way we communicate. We don't talk on the phone nearly as much as we used to, and we don't even meet in person quite as much,...
Creating a Lead Management Process that Drives Leads (Evan Dean) [Episode 4]
It's been proven for years that businesses that blog receive more leads than those that do not. Even businesses like private clubs are benefitting...
How We Turned Our Internal Communications Upside Down (Jackie Singleton) [Episode 3]
How does a club with more than 130-years of history transform its member communication and drive engagement? With tremendous vision, team buy-in, and...
Telling Your Club Story Through Your Branding (Derek Sussner) [Episode 2]
How do you appeal to the younger generation without alienating your traditional member base? That's a question confronting private clubs across the...
Transforming Your Club to Digital Marketing (Ruth Glaser) [Episode 1]
If you're looking for a club marketing pioneer, look no further than Ruth Glaser, director of sales and marketing at Hazeltine National Golf Club in...
Why Inbound Marketing Should Be Part of Your Golf Marketing Plan
We've seen inbound marketing work as an effective strategy for a wide variety of industries — but one industry stands out as one of the greatest fit...