Strategic Club Marketing Straight from School [Ep. 30]
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...
The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...
The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]
Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...
How to Create a Dynamite Nonprofit Gala Using Only Video
This year of unprecedented change has created equally unprecedented challenges for nonprofit organizations. In many cases, the nonprofits struggling...
Continuing Education: Marketing Certifications and Resources for 2020
I saw a great SEO presentation in Boston a couple years ago that really left a lasting impression. The expert explained some truly innovative tactics...
What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]
Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention...
Adding "Traction" and Structure for Private Club Management [Ep. 25]
Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily...
Turning Your Club Communications into a Member Engagement Asset [Ep. 24]
For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...
Talking Twitter with Hazeltine Superintendent [Ep. 23]
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to...
Developing Manufacturing Process Videos that Drive New Business
What do the Philadelphia 76ers and marketing directors for manufacturing companies have in common? Follow me on this one, because the 76ers' story...
How Overcommunication Helped This Club Grow Membership During Renovations
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a...
Club Marketing for Multiple Generations [Episode 21]
You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests....
How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]
Adapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in...
The Right Match: Online Process Connects Clubs and Prospective Members
What if finding your ideal golf club was like online dating? You get matched with the club that’s right for you based on location, commonalities, and...
Choosing a CRM that Works for Your Private Club [Episode 18]
The sales cycle in the private club industry can be a long one. It might even take years from the time a prospective member expresses interest to the...
Making Video Accessible for Your Club (Jason Hsaio) [Episode 17]
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer, you’re probably nodding your head. It’s a perpetual...
From Boomers to Millennials: Club Marketing Across Generations [Episode 16]
Connecting with your target audience is essentially the purpose of marketing. The challenge is relating to an audience that continues to evolve. From...