Attracting the Right Members with Your Club Stories
One of the most common refrains I hear when visiting with club leaders around the country is this: “We have a great story to tell, but we don’t do a...
Melissa Hansen: Elevating Private Clubs One Membership Professional at a Time
Not long ago, a club’s membership director was the receptionist at the front desk. As it related to new member acquisition, that person’s primary job...
Why Private Club Membership Directors Need to Sell
The words Selling and Private Club Membership typically do not go hand-in-hand. In fact, most Membership Directors (and I mean almost all) at any...
Private Club Growth: Stop Reacting, Start Building [Podcast]
Most successful businesses have a defined and repeatable sales process. One that identifies the best prospects, converts them into leads, and then...
Managing Shifting Demographics in Private Clubs [Podcast]
John Schultz, CEO of Club Leadership Alliance, knows clubs inside and out. When he took over as General Manager of Carmel Country Club in Charlotte,...
Private Club Marketing MVP: Your Club Website
In the long history of club marketing, websites are a fairly new tool. Think about it, when did you realize that your club needed a website? 2005?...
Private Club Success in a Post-Pandemic World: Frank Vain, CEO–The McMahon Group.
As life after the pandemic starts to resemble pre-2020, private clubs face a crucial question: are they equipped for the future? Gone will be the...
Jeff McFadden Takes Private Club Leadership to New Levels [Episode 34]
Jeff McFadden gives new meaning to “club leader.” His ascent to his current position as the CEO of The Union League of Philadelphia is typical in...
5 Essentials for Successful Private Golf Club Marketing
There used to be a lot of talk about how the game of golf was shrinking and that the masses no longer want to spend 4 hours (or longer) on a golf...
Private Club Leadership: How Great Leaders Create Star Followers
Dr. Sue Tinnish has seen her share of leaders through her career. As an executive coach, a past college Dean, and a facilitator for a national CEO...
6 Deadly Video Mistakes That Drive Producers Crazy
I'm not much of a cook, but I still love to watch cooking shows on TV. In fact, that's probably why I watch so many cooking shows. There's something...
The Heart of StoryTeller: Our Common Set of Values and Beliefs
You know how company core values go: Honesty, trust, clear communication, passion, innovation, hard work blah, blah, blah. So often leaders treat...
Managing Private Golf Club Waitlists: What You Need To Know [Ep. 31]
For the first time in years, many private golf clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing...
Mastering Social Media for Clubs: Go Beyond Likes and Shares
Social media provides a platform for direct communication between your members, prospects, employees, and admirers. Most clubs use their average...
You Don't Need to Hire A HubSpot Partner Agency, Or Do You?
If you’re implementing one part of HubSpot, no problem. The CMS? It’s fabulous, a world class “WYSIWYG” tool that makes it simple to post a blog the...
4 Ways Private Golf Clubs Use Video To Stand Out
Think about your club. What are the qualities or characteristics that make it unique? How do you stand out from every other club in your area? If...
What Impact Does Social Media Have on Mainstream Media?
Long before the phrase "fake news" was part of social and political vernacular, it was difficult for media to feed a 24-hour news cycle with enough...
Mining for Great Content: 4 Story Ideas for Your Private Club Marketing
Many clubs struggle to write content that focuses on their members instead of themselves. Although it may feel counterintuitive, sharing your member...